Non Profit Marketing?

Todd Von Deak, VP of Ops and General Manager

Ashley Berger – Sr. Manager, Marketing

Society of Hospital Medicine

Perspective on life (and a career) in Non-ProfitsThe difference between for-profit & non-profit marketing

Your competitive advantage

And anything else…

Our Goals Tonight…

A Little Bit About Ashley (on the right)

Note: This is the result of friending your boss on Facebook

And Todd…

Note: When you create the PPT deck, you control the photos

And SHM…

www.hospitalmedicine.org

What’s the Difference Between For Profit and Non-Profit Marketing

vs.

What do you think?

Well Almost….

Life in a Non-Profit

So Why Non-Profits?

Thoughts on Marketing

•Know Your Audience

•Talk to their Needs

•Build a Relationship

•Metrics, Metrics, Metrics

The Principles are Still the Same!

• Know your audience

• Cost-effective

• All about relationships!

• Many channels

And Public Relations…

Non-Profit Marketers Wear Multiple Hats!

Your Competitive Advantage?

You Hold a Number of Keys, Believe it Or Not…

Thanks for Listening…

Ashley’s Email:aberger@hospitalmedicine.org

Todd’s Email:tvondeak@hospitalmedicine.org