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Sigma

Souzousha

Content

● Process – An Qi● Market Research – Xin Min● Position – Inez● Business Plan – Amanda● Projected Finances – Joy● Feasibility: SWOT – Benjamin● Sustainable Competitive Advantage - Oriel

Brainstorm

Market Research / Preliminary Ideas

Feedback from class / Surveys

Prototype 1

Ergoss

Focus groupPrototype 2

Explorer Solution

Current Status

Prototype 4

Prototype 3(3D Model)

Find Investors / Buyers / Sponsors

End Point

Starting Point

The Missing Link

Week 2

Week 3

Week 4Week 5

Week 6

Process

Brainstorm

Market Research / Preliminary Ideas

Prototype 1

Starting Point

Process – Week 2

Feedback from class / Surveys

Prototype 1

Ergoss

Focus groupPrototype 2

Process – Week 3

Prototype 2

Explorer Solution

Prototype 3(3D Model)

Process – Week 4

Prototype 4

Prototype 3(3D Model)

Process – Week 5

Current Status

Prototype 4 Find Investors / Buyers / Sponsors

Process – Week 6

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Pain

Poor Neck Posture!

Many are unaware of the effects of long term poor neck posture

→ Feel the need to create awareness on ergonomics.

Focus Group

•Very bulky•Heavy•Lack of aesthetic appeal•Lack of portability- cannot cater to laptop users

Problems raised with Existing Products

Purpose

•To increase awareness of poor ergonomics

•To increase efficiency and productivity

•To promote our product that addresses and alleviates these problems

•To see every user of books and notes use this product

Sphere of Influence

JideasSupplier of Evergreen

Market Size

Online retailers

Souzousha

Where We Stand

Aesthetic appeal

Low Price

Different Marketing Approach

Portable

Eg. Best Bookstand, Shanghai Acttoplastics, True Dimensions

Objective:

• To increase our sphere of influence

Target Audience: Sec-ondary and Primary Schools

Distribution Channel:

• ERGOSS

• Online portal/livejournal/ blogspot

Customer Relation:

• Build relationships with the schools

Supplier Relations:

• Create a better deal with the supplier

Phase 1: 1st to 6th Month Phase 2: 7th to 12th Month Phase 3: 13th to 18th Month

Objectives: • To cover mould cost

Target Audience: SMU, Personal Connection

Distribution Channel: • Business to Business –

University Events• B to C – booths

Customer Relations:• Build a relationship with

University Events

Objective:

• To target a new and bigger audience

Target Audience: Corporate organizations

Distribution Channel:

• Exhibition: Singapore Gifts and Stationery show

• Create database with Ergoss

Customer Relation

Business Plan

Financial Plan : Phase A (First 6 months)

Cost Structure

Revenue streams

• $15 000 to manufacture first 3000 units and plastic mold

• University Events – 2000 units at $6

• Remaining 1000 units - $9.90 per unit.

• Investment - $200 X 7 = $1400

Total revenue = [(2000 * $6.00) + (1000 * $9.90) + (7 * $200.00)] - $15 000

= $8 300.00

Business Plan

Cost Structure

• File for Patents (Process of 3 years) - $ 6000

• Variable cost $4 per unit

• Raw materials managed by ExplorerSolutions Pte Ltd

Financial Plan : Phase B (Next 6 months)

• Sell to secondary schools as part of Post Exam Programme

(1000 units – $9.90) • Set up a blog spot/ live journal

site for email orders ($12.90 per unit) - standard unit ($15.90 per unit) – customized

Revenue streams

Total revenue = $8 300 + [(1000 * $9.90) + (300 * $12.90) + (200 * $15.90) ] – [$6 000 + (1500 * $4.00)]

= $13 250.00

Business Plan

Cost Structure

Revenue streams

Financial Plan : Phase C (Next 6 months)

• “Singapore Gifts and Stationary Show 2009” Event ( 500 units for $9.90)

• Approach companies holding functions to be given as a corporate gift (1000 units for $9.90)

• Continuation of online orders

Total revenue = $13 250.00 + [(500 * $9.90) + (1000 * $9.90)+ (400 * $12.90)] – (2 000 * $4.00)

= $25 260.00

• Variable cost $4 per unit

• Raw materials managed by ExplorerSolutions Pte Ltd

Business Plan

● Strengths● Product Design● Depth of team

● Weakness● Heavy Books (Hard Cover and very thick)

Feasibility: SWOT Analysis

● Opportunities● Links with organisations● Market Relevance

● Threats● Cost of Patent● Market Saturation

Feasibility: SWOT Analysis

Affordability

Portability

DesignFunctionality

Durability

Sustainable Competitive Advantage

Affordability Portability Design Functionality Durability0

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Sigma

IHD-105 Acrylic Bookstand

IAF-102 Flower Solid Wood Book Stand

Sustainable Competitive Advantage

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Sigma

IHD-105 Acrylic Book-stand

Sustainable Competitive Advantage

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Sigma

IAF-102 Flower Solid Wood Book Stand

Sustainable Competitive Advantage

Thank you!