Week 5!Souzousha

Business Plan

o Purposeo Strategieso Infrastructure o Financeso Trading practiceso Operational processes and policies

A framework that represents the core aspects of a business

Purpose

• To increase awareness of poor ergonomics

• To increase efficiency and productivity

• To promote our product that addresses and alleviates these problems

• To see every user of books and notes use this product

Business

plan

Infrastructure

Core capabilities

• Passion• Creativity• Vision of the

product• Marketing

strategies

Partner Network

Value Configuration

Explorer Solutions Pte Ltd

Value Proposition

To Companies

• To increase the general productivity and efficiency of employees

To Users

• To provide a convenient alternative when working with books and notes

• To correct poor ergonomics and improve the overall long term wellbeing of the customer

Customer

To Companies

• They will have a healthier workforce in the long run

• Greater employee satisfaction

To Users

• The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.

Customer Relationship

Distribution Channels

CompaniesSchoolsLibraries

Target Customer

1st Degree

-Students- Universities- Polytechnics

Long Term

• Students- Universities- Polytechnics- JC-Secondary School-Primary Schools

• Working Adults

Cost Structure Revenue streams

Fixed cost: $10 000 for the moldSponsorshipSubsidiesInvestment

Offer

InfrastructureCore

capabilities

Partner Network

Value Configuration

Explorer Solutions Pte Ltd

Business plan

•Vision of the product•Marketing strategies•Passion•Creativity

Value Proposition

To Companies

• To increase the general productivity and efficiency of employees

To Users

• To provide a convenient alternative when working with books and notes

• To correct poor ergonomics and improve the overall long term wellbeing of the customer

Business plan

• Students- Universities- Polytechnics

Long Term

• Students- Universities- Polytechnics- JC-Secondary School-Primary Schools

• Working Adults

Customer

To Companies• They will have a healthier workforce

in the long run

To Users

• The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.

• Greater employee satisfaction

Customer Relationship

Distribution Channels

CompaniesSchoolsLibraries

Target Customer

Short-Term

Business plan

FinancesCost Structure

Revenue streams

Infrastructure Customer

Fixed cost: $10 000 for the mould

Variable cost: $2 per unit Booking Venue

Sponsorship

Subsidies

Investment

Business plan

PAINRULA Postural AnalysisRULA provides a score which is indicative of the extent to which a person is at risk for injury, the higher the score the greater the risk to the individual. The table below is a listing of the mean scores for all the subjects broken down into component parts. In this way it is possible to determine what parts of the body are contributing the most to the total score.

RULA Assessment MEAN

The results indicate that it is the posture of the wrist and neck which are putting subjects at the greatest risk for injury.

Mean Upper Arm

Lower Arm

Wrist Neck Trunk Leg Final Score

1.94 2.12 2.9 3.02 1.98 1.00 3.72

Therefore, we focus on this pain. Which is…

ERGONOMICS PROBLEM!

And the worse thing is…

There is a lack of awareness of this PAIN.

This can be further supported by the chairman of ERGOSS (Ergonomics Society of Singapore), Mr Yogesh Tadwalker.

“The awareness of these issues is quite low in Singapore”

“There are no definitive Singapore guidelines for ergonomics practices in educational institutions”

• He also mentioned that the postural problem which we have indicated is indeed SERIOUS. And it’s not only faced by students but computer workers in general.

SOLUTION : Appropriate design and selection of furniture!

• Which results in us coming up with our IDEA.• The incredible bookstand!

COMPETITIVE LANDSCAPEProblems of existing products

Only able to hold thin

sheets of paper.

And those which are able to carry bothbooks and papers are…

too BULKY to carry around!

Most importantly, these products are not catered to

laptop users.

Sustainable competitive advantage

– Issue of Sustainability• Real worsening need• Partnership with manufacturer• Organizations that support ergonomics

– Selling point• Portability• Dual-function• Designed for laptop• Aesthetically pleasing

Integrated Marketing Mix

• 6Ps• Product• Positioning• Place• Price• Promotion• Passion

3 Pronged Approach• Awareness of Problem

• Promotion, Passion

• Portability• Positioning, Product

• Functionality• Price, Product

Sales Opportunities

• B to C• Peers

• B to B• Ergoss links• SMU• Institutions

Awareness Talk by ERGOSS cum Launch

EventDate and Venue to be confirmed

Prototype Design – Front View

Prototype Design – Back View

Prototype Design – Side View

Thank you!