Twitter 101

Presented by Rachel Strella

Strella Social Media

www.strellasocialmedia.com

The #Strella Team

Rachel Strella & Amanda Harrison

Thank you!

Debbie String

Dewz Dogz

dewzdogz.com facebook.com/dewzdogz

Central Penn Minute

Amanda Harrison

Strella Social Media

Twitter 101 Agenda:

o Twitter Basics o Twitter Terminology o Getting Started

o Attracting Followers o Creating Powerful Content o Tips, Applications and Tools

o Best Practices o Twitter Lingo

Twitter Basics

Twitter Basics

Allows for short updates 140-character limit Largest age segment is 30-49-year-olds, followed by 18-29-year-olds Wide-open channel

Twitter Basics

200 million users Love/hate relationship Customer service outlet Useful for reaching national/international users and ‘influencers’

Common Twitter Terms

Twitter Terminology

Twitter Handle The“@” symbol before a Twitter username. For example, my Twitter handle is @RachelStrella

Twitter Terminology

Follow/Follower/Following On Twitter, you don’t ‘friend’ someone or ‘like’ a company page, you ‘follow’ them

Twitter Terminology

Tweet When you post a message on Twitter

Twitter Terminology

Retweet (RT) When a tweet is shared with others by clicking the ‘retweet’ button below it

Twitter Terminology

Mention You can mention others in your Tweets by typing the “@” symbol followed by their Twitter handle

Twitter Terminology

Direct Message (DM) Allows you send a private message to someone who is already following you

Twitter Terminology

Lists Tool that allows you to categorize who you follow

Twitter Terminology

Lists

Organize who you follow Find targeted people To add someone to a list, click the icon to the left of the follow button and from the drop down choose add to lists

Twitter Terminology

Lists

Twitter Terminology

Hashtag The pound sign or “#” sign - used to categorize content and allow you to join a conversation on common interests.

Twitter Terminology

Hashtag If you click on a hashtag, it will take you to list of everyone tweeting with that hashtag Useful for building a community around an event

Twitter Terminology

Hashtag I created a hashtag for my brand - #Strella and offer a tip of the day

Twitter Terminology

Hashtag Resource: Hashtags.org

Allows you to search for hashtags See popular, recent, and trending hashtags View the frequency/popular times for hashtags

Twitter Terminology

Twitter Chat

A scheduled conversation – around a specific topic – which is followed by using a hashtag

Twitter Terminology

Twitter Chat

Chats are weekly or bi-weekly during the same time Recommend using a third-party service (Tweetdeck) View the list of chats:

Getting Started

Getting Started

Set-up

Go to Twitter.com and create a username (handle) Username should be your name or close to it Add a photo of yourself

Getting Started

Set-up

Customize background & header

Getting Started

Set-up

Create a keyword-laden bio that explains your expertise and what you care about Be sure to include a website

Getting Started

Set-up

Attracting Followers

Attracting Followers

Email contacts and let them know you’re on Twitter Use the “Discover” tab

Attracting Followers

Follow leaders Follow who top industry experts are following Follow a targeted audience – some follow back

Attracting Followers

Be careful not to follow more than 200 people in one day When you follow 2,000 people, your ratio of followers will need to be equivalent in order to continue following more people

A Word of Caution

Attracting Followers

Connect with FB/LI or forum connections on Twitter Share content – your content and the content of others Interact with others Participate in chats Tweet high-value messages

Creating Powerful Messages

Powerful Content

Authentic, helpful, relevant, inspiring content is what makes Twitter powerful The stronger the content, the higher the chance for the RT

Powerful Content What Works

Powerful Content What Doesn’t

Powerful Content What Works

Powerful Content What Doesn’t

Powerful Content - Checklist

Offer Value Showcase Expertise Post Consistently Be Social Be Yourself

Quick Tips, Applications & Tools

Tips & Applications

Try to keep tweets at 120 characters so there is plenty of room for people to RT The shorter, the more likely they will be re-tweeted As your followers grow, your influence and reputation grow

Tips & Applications

You can use URL shorteners (bitly/tinyurl) Best times to tweet: 9 am, lunchtime, 4 pm and 7 pm ET Monday & Tuesday are the highest tweet days Schedule tweets using a third-party service (Hootsuite)

Best Practices

Best Practices

Share YOUR voice Don’t use auto DM’s Be responsive Vary the times you tweet Avoid bulk tweeting

Best Practices

Have a good mix of content Use #FF appropriately Keep tweets relevant Be conscious of the character-limit when posting from other channels or scheduling posts using a third-party service

Twitter Lingo!

Twitter Lingo

You all have a sheet in front of you with common Twitter ‘lingo’ Please take a moment and try to guess the answer to each one

Prizes

$10 Gift Card to Cornerstone Coffeehouse

Picture Frame from Balloons and More

Twitter Lingo

Answers: B4 = Before BRB - Be Right Back DYK = Did you know, Do you know EM/EML = Email F2F/FTF = Face to face

Twitter Lingo

Answers: Fab- Fabulous FB = Facebook IDK- I don’t know JK = Just kidding, joke LI = LinkedIn

Twitter Lingo

Answers: LOL = Laugh out loud MT = Modified tweet OMG- Oh My God PRT = Partial re-tweet SMO = Social Media Optimization

Twitter Lingo

Answers: TMI- Too Much Information TTYL- Talk To You Later TY = Thank you YT = YouTube YW = You're welcome

Let’s Rock!

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources