Twitter 101

transcript

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Eric Marschall • EJM Designs • @ejmdesigns

Basics, Etiquette, and Building Your

Business

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WHAT IS IT?

•Twitter is a Microblogging platform•Answer the question: “What’s Happening?” in 140 characters or less

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•Following news•Following local happenings•Following celebrities•Following cycling experts•Tossing your personality in the ring•Reporting what’s happening in your neighboorhood/hobby•Growing your business with brand recognition•Adding value to the conversation and information in your field

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•Go to www.twitter.com•Click “Sign up now” button

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Your Face Here

• Online, an image of yourself is important• If business, your face is part of your brand• Imparts a sense of honesty from you• Imparts a sense of comfort for them

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WHAT NOW?

I’ve Set Up a Twitter Account.

What NOW?

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JARGON

• a tweet is a single posting to Twitter

“Did you see her tweet about the MTV Music Awards post-party drama?”

“I’ve been tweeting all day – not getting anything done today!”

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JARGON

REFERENCE / MENTION

• a reference or mention talks about another Twitter user• uses “@” + username

“Did you see the @mileycyrus tweet about the MTV Music Awards post-party drama?”

“I’ve been tweeting all day with @ejmdesigns – not getting anything done!”

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JARGON

RETWEET

• a retweet is a single posting to Twitter where you repost someone else’s tweet with credit• uses “RT” + “@” + username

“RT @Phlegon Little marketing tip, Verizon: if you want to sway people, don't make them defensive. Pretty basic.”

“RT @KentHuffman Yahoo! deepens Facebook connection: http://bit.ly/kent775”

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JARGON

HASHTAG

• a hashtag is a way to tag a tweet for following/referencing purposes• uses “#” + alphanumeric phrase•Cincy RG hashtag is “#cincyrg”

“I need a new job #worksucks”

“Listening to an awesome talk by @ejmdesigns on Twitter 101 #cincyrg”

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JARGON

HASHTAG: search.twitter.com Example

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USAGE?

Personal Twitter Account

•What interests you?•What do you want to know about?•What conversations would you like to take part in through Twitter?•What value can you add?

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USAGE?

Business Twitter Account

•What interests you?•What do you want to know about?•What conversations would you like to take part in through Twitter?•What value can you add?

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USAGE?

Business Twitter Account

•Increase your brand visibility•Position yourself as an expert in a field•Add personality to your tweets•Follow like-minded individuals and businesses•Understand that there is a line between personal and professional, public and private, and that it is very gray and very wide

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USAGE?

EJM Designs Limited Business Twitter Account

•Follow people and businesses in the Greater Cincinnati area•Follow people who do web design and SEO all over the world•Follow anyone else who would add value to my reading pleasure

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ETIQUETTE

DO add…

•your name•your website•your location•your description

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ETIQUETTE

DO tweet…

•what is important to you•with feeling•interesting facts •things only you can tweet•anything that adds value to your followers

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ETIQUETTE

DON’T tweet…

•bathroom trips (EVER!)•you making a sammich•50 times a day•lots of swearing•lots of insulting•swearing while insulting others•getting wasted with friends (friends don’t let friends drink and tweet)•did I mention bathroom trips?

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ETIQUETTE

ALWAYS REMEMBER…

•All your tweets are public•Your voice is your name, is your brand•People can judge you on 140 characters•You can always delete a tweet…but if it was RT’d, you’re stuck•The internet is pretty much forever

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BAD EXAMPLE

CurseBird: Example of BAD

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ADD VALUE!

EJM Designs Limited Twitter Philosophy

•Tweet 3 – 7 times per day•RT 1 – 2 times•At least one original thought•At least one original link•At least one thing personal

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CREATE!

Creative Twitter Account

•Tweet a story•www.nycmidnight.com•Tweet the Bengals games•Tweet about your favorite shows•Tweet special events in your field•Tweet the Cincy RG!

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CREATE!

Catcher in the Rye

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What Helps You Tweet?

•www.twitter.com•TweetDeck•Twhirl•Hootsuite•Ping.fm•Twitpic.com•Brightkite.com•Phone apps like Tweed for Palm Pre

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For Example… TweetDeck

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IN CLOSING

Do you know “What NOW?”

Any questions?

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Presented byEric Marschallat EJM Designs Limited

www.ejmdesigns.comwww.ejmdesigns.comwww.twitter.com/ejmdesignswww.twitter.com/ejmdesigns

eric@ejmdesigns.comeric@ejmdesigns.com513-202-3563 | 216-288-0217513-202-3563 | 216-288-0217

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