Post on 18-Sep-2014
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an introduction to
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twitter (verb):• to make fast and usually high sounds• to talk in a quick and informal way about things
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Twitter (social network):
Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about.
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18-29-year-olds are most likely to use Twitter, but adoption rates for those 65 and older have tripled in the last four years
Source: Pew Internet
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Why the heck would I ever use Twitter?
• Do you like staying up to date on news and information as it’s happening?
• Do you like participating in community discussions?• Do you want to get links to useful or interesting articles,
benchmarks and statistics you might not have otherwise known about?
• Do you like to have a direct line to companies when you have a complaint?
• Do you like to be the first among your friends to know things?
• Do you want to feel connected to your favorite celebrities?
Do you text?
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Twitter is like public texting.Instead of one-to-one messaging, it’s one-to-many!
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is what alreadyHAPPENED
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is what’s happening
RIGHT NOW
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SOME TWITTER FACTS• Launch year: 2006
– Revenue in 2010: 45 Million– Revenue in 2013: 405 Million!
• Twitter owns Vine• Active registered users: 645,750,000
– 135,000 new users EVERY DAY!• 58 million tweets per day
– 9,100 tweets per second!– It only takes 5 days to reach 1 BILLION tweets!
Source: http://www.statisticbrain.com/twitter-statistics/
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Source: Social Media Today
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Source: Social Media Today
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40% of Twitters users are “lurkers” – those who simply use Twitter as a “curated news feed of updates that
reflect their passions”
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Samsung Mobile is the most popular brand on Twitter in the US with more
than 5 million followers
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Katy Perry is the most popular celebrity on Twitter in the world with
more than 51 million followers
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News that brokeon Twitter first
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News that brokeon Twitter first
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Why 75% of businessesare on Twitter
• Fulfill the expectation of immediate customer service• Monitor the online sentiment surrounding your brand and
manage your brand image• Break news on product updates, event announcements
or company developments• Provide real-time updates during events• Connect with customers where they like to hang out• Humanize the brand• Participate in community discussions and establish
thought leadership• Public relations and image control
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Why some businesses are NOT on Twitter
Twitter is not for every business!!! If you don’t have the time to post several times a day and closely monitor interaction on your brand’s Twitter account, don’t start one for your business!
Don’t let that scare you away—curating content can be a good start point in lieu of organic content, and interaction notifications can be sent straight to your email address.
Just remember—Twitter is a COMMITMENT!
Twitter Time Investment
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Hours
Minutes
LEAD
CREATE
PARTICIPATE
LISTEN
21Source: Render Positive
22Source: Media Bistro
23Source: Media Bistro
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The average lifespan of a tweet is
18 minutes
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The most retweeted post of all time is…
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#FAIL
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Twitter failsWhen you accidentally tweet from the company account…
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Twitter failsLack of sensitivity or trying to spin the news in your favor…
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Twitter failsForgetting who has the Twitter password when you have mass layoffs…
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Twitter failsTrying to be funny and just sounding dumb…
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Twitter failsTrying too hard to go viral and betraying customer trust…
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Twitter winGreat customer service…
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Twitter winEngaging with customers…
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Twitter winSharing new products…
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Twitter winBeing funny, without necessarily talking about your brand…
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Twitter Glossary
• @: used to call out usernames in Tweets, like this: “Hello @clevelanddotcom!” When a username is preceded by the @ sign, it becomes a link to their Twitter profile.
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Twitter Glossary• Handle: A user's "Twitter handle" is the username they have
selected and the accompanying URL– Ex: @clevelanddotcom @NEO_MediaGroup @EliseYahner
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Twitter Glossary• Direct Message: Also called a DM and most recently called
simply a "message," these Tweets are private between the sender and recipient
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Twitter Glossary• Discover Tab: where you'd find top Tweets, Who to Follow,
Activity, Find Friends, and Browse Categories
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Twitter Glossary
• Favorite: To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star next to the message
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Twitter Glossary
• Follow: To follow someone on Twitter is to subscribe to their Tweets or updates on the site
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Twitter Glossary• Hashtag: The # symbol is used to mark keywords or topics in a
Tweet—no spaces or punctuation in the keywords
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Twitter Glossary• Connect tab: lets you view interactions, mentions, recent follows
and Retweets.
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Twitter Glossary• Lists: Curated groups of other Twitter users. Used to tie specific
individuals into a group on your Twitter account
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Twitter Glossary• Mention: Mentioning another user in your Tweet by including the
@ sign followed directly by their username is called a "mention".
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Twitter Glossary• Promoted Tweets: Tweets that selected businesses have paid to
promote at the top of search results on Twitter.
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Twitter Glossary• Retweet: A Tweet by another user, forwarded to you by
someone you follow. Often used to spread news or share valuable findings on Twitter.
Vine is a mobile service owned by Twitter that lets you create and share 6-second looping
videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine
followers. Posts can also be shared to Twitter or Facebook.
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How to Tweet
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How to get followers• Participate!
– Follow– Favorite– Retweet– Mention
• Be strategic– Participate in community discussions
relevant to your business and follow other thought-leaders
– Curate content until you can create your own
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How to find people/brands• Search name on Twitter• Go to company website and check the
footer and header for a Twitter icon• Google it
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Our Twitter Accounts
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Contact us for moresocial media advice!
marketing@cleveland.com216-999-5000
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