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UH Alumni AssociationRewards Program

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• More members

• More activities

• Financial Incentives

• UHAA support and guidance

UH Alumni Assoc. – Rewards ProgramHow do the Chapters benefit?

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• Chapter handbook for guidance;

• Lokahi level activities and incentives;

• Foster relationships to develop build Ha’aheo members over the long term.

UH Alumni Assoc. – Rewards ProgramMore Members

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• What are other Chapters doing?• What is working and does it increase

membership, raise funds, raise awareness?• How are the successful Chapters structured

and how involved are they with the College or Dean?

• What will work for my Chapter and how will UHAA support us?

UH Alumni Assoc. – Rewards ProgramMore Activities

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UH Alumni Assoc. – Rewards ProgramFinancial Incentives

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• Over 30 Partners• Discounts for members include:– Insurance– Travel– Dining– Storage– UH Athletic events Go Warriors!

UH Alumni Assoc. – Rewards ProgramCurrent Program

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UH Alumni Assoc. – Rewards ProgramHeinrich Witter Bullard Marketing

• Review of current program• Review and integrate current website• Re-brand the new affinity program– We’re building a Cadillac, not a Yugo

• Mobile Application• Affinity Credit Card

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UH Alumni Assoc. – Rewards ProgramRe-Branding

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UH Alumni Assoc. – Rewards ProgramRe-Branding

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UH Alumni Assoc. – Rewards ProgramRe-Branding

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• UHAA is working to develop a mobile app for all members;

• The App will be a platform for Partners to pass along discount “coupons”;

• And for Chapter’s to communicate with their membership.

UH Alumni Assoc. – Rewards ProgramMobile App

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UH Alumni Assoc. – Rewards ProgramAffinity Credit Card

• Current agreement expires at the end of 2013;• UHAA and HWB have met with Athletics to

discuss expanding the program to the entire UH Alumni Association;

• UH Alumni Association – Rewards Program hopes to utilize the affinity credit card as a membership card as well.

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UH Alumni Assoc. – Rewards ProgramSummary