#cmworld

Return On Influence:Realities of Personal Power on the Web

Mark W. SchaeferSchaefer Marketing Solutions

@markwschaefer • #cmworld

#cmworld

#cmworld

Evolution of influence

“Influence at Work”ScarcityLikabilityConsistencyAuthorityReciprocitySocial proof

#cmworld

Examples of offline social proof

#cmworld

Examples of online social proof

#cmworld

CONTENT

#cmworld

CONTENT THAT MOVES IS

POWER

#cmworld

#cmworld

#cmworld

content that moves through a network is a legitimate source of

influence and power

#cmworld

#cmworld

HOWcan get it any more exciting?

#cmworld

#cmworld

#cmworld

If we can measure our ability to create and move content, we could

quantify one aspect of

online influence

#cmworld

Klout does not measure ALL influence.… just one sliver of it.

… kind of.

#cmworld

What do you talk about?

Who responds to you?

Does content move?

#cmworld

#cmworld

#cmworld

#cmworld

#cmworld

#cmworld

Meet the new face of influence

Graphic designerGovernment employeeShy42, unmarriedAttended trade schoolSocial media Ho80,000 followers

#cmworld

#cmworld

#cmworld

Social Influence in a Crisis

#cmworld

#cmworld

WHOis your company SPOKESPERSION?

#cmworld

BUT HOW?

#cmworld

#cmworld

Relevant Audience

ConsistentEngagement

Meaningful Content

Return On Influence

#cmworld

#cmworld

“RITE”Relevant

InterestingTimely

Entertaining

#cmworldCONSISTENT ENGAGEMENT

#cmworldPhoto: Associated Press

#cmworld

#cmworld

BlogBusinessesGROW.com

Twitter@markwschaefer

eMailMschaefer700@gmail.com