Date post: | 17-Oct-2014 |
Category: |
Business |
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Return On Influence:Realities of Personal Power on the Web
Mark W. SchaeferSchaefer Marketing Solutions
@markwschaefer • #cmworld
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Evolution of influence
“Influence at Work”ScarcityLikabilityConsistencyAuthorityReciprocitySocial proof
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Examples of offline social proof
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Examples of online social proof
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CONTENT
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CONTENT THAT MOVES IS
POWER
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content that moves through a network is a legitimate source of
influence and power
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HOWcan get it any more exciting?
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If we can measure our ability to create and move content, we could
quantify one aspect of
online influence
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Klout does not measure ALL influence.… just one sliver of it.
… kind of.
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What do you talk about?
Who responds to you?
Does content move?
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Meet the new face of influence
Graphic designerGovernment employeeShy42, unmarriedAttended trade schoolSocial media Ho80,000 followers
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Social Influence in a Crisis
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WHOis your company SPOKESPERSION?
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BUT HOW?
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Relevant Audience
ConsistentEngagement
Meaningful Content
Return On Influence
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“RITE”Relevant
InterestingTimely
Entertaining
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#cmworldPhoto: Associated Press
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