Hacking Your Personal Brand with Klout

Hacking Your Personal Brand With Klout

@tburgess57 http://bit.ly/hackklout

Hacking Your Personal Brand with Klout

Todd Burgess

Social Media Guy,

Android App Developer

&

Cat Lover

[email protected]

Twitter: @tburgess57



Bit About Me

Degree in Computer Science

Worked as a software engineer in Silicon Valley

Worked as a Funeral Director

Spending most of my time working with social media

Devoting most of my time lately to Android app and Android Wear

Development

Been online since 1990



What's My Score – Android Klout App



Outline

1) Introduce some Definitons

2) Introduce Klout

3) Hacking Your Social Networks

4) Social Media Practises to Build a Brand

5) Some Tools to Help Build Your Brand

6) Demos

7) Questions



Personal Branding

Personal branding is the process of developing a “mark” that is

created around your personal name or your career. You use this

“mark” to express and communicate your skills, personality and

values. The end goal is that the personal brand that you develop

will build your reputation and help you to grow your network in a

way that interests others. They will then seek you out for your

knowledge and expertise.

Source: about.comhttp://marketing.about.com/od/marketingglossary/g/definition-of-personal-branding.htm



Personal Branding in a Nutshell

What You are Known For

What Can You Contribute



What is Hacking

Things you do to not only get noticed but resonate



Klout

1)social media measurement tool

2)measures your engagement and interactions

(likes, shares, comments) on social media and

how others interact with you

3)By measuring these interactions across various

networks you are assigned a score out of 100



Klout Scores

Will fluctuate

Higher scores are harder to increase

People's love of Klout depends on their score

Average Klout score is 40

Scores 63 and higher are top 5%



How Does Klout Work

Give Klout access to your social media networks

and it uses the APIs to assess and measure



Social Media Metrics

Measure Social Media Performance and

outcomes

Most metrics designed for brands

Individuals typically focus on vanity metrics like

follower counts

Are you doing it right?



Why Klout?

It is a starting point

Many use it as a reference



Social Media Networks Measured

Facebook

Twitter

Google Plus

LinkedIn

Instagram

Klout

Foursquare



Facebook

20% of friends will see your posts

Brand pages will see even less

Priority goes to paid posts

Second is posts most engaged and commented

on



Hack Facebook

Get engagement with funny and cute content

Getting people to like your content increases

reach

Use birthdays to expand your audience



Twitter

Level playing field

Tweets have short life

Easier to get your message out there



Hack Twitter

Use Twitter Lists with awesome names

Use hashtags

Participate in Twitter Chats

Don't worry about your follower count



Instagram

Great place for pictures (and video)

Popular with a wide demographic range

Most popular visual medium



Hack Instagram

Use hashtags (maximum is 30)

Preference is for more natural photos as opposed

to Photoshopped images

Instagram users are forgiving of poor quality



Google Plus aka Google+

G+ is the glue that unites the Google experience

Great for SEO

Loyal following



Hacking Google Plus

Use communities

Feed your network

Use hashtags

Check out What's Hot/Explore for content to share

across other networks



Best Practises

Social Media Personal

Branding Best Practises



Best Practise Number 1

Your personal brand on social media

is not about you. It is about what

you are doing for others



What Does it Mean

Share

Mention

Say good things about others

Help other people's social media efforts




If you can't create, curate



What Does it Mean

Be known as the person who knows where to go

Use the social media share buttons on articles

Only share the stuff you like

Make comments on the stuff you share




Connect your social media networks

and share content across your

networks



What Does it Mean

If your tool allows you to publish across networks

then do it (Wordpress, Instagram)

Utilize cross promotion to drive traffic to other

networks




Start a blog



What Does it Mean

Use a blog to create content, show off your

knowledge and create some authority




Just don't use hashtags. Use them wisely



What Does it Mean

Use hashtags that are popular, current and

trending

Research what hashtags are popular on the

platform



Third Party Tools

Take advantage of third party tools that will

enhance your ability to curate, follow and engage



Curation Tools

Klouthttp://www.klout.com

Bufferhttp://www.bufferapp.com

Paper.lihttp://paper.li

Etc.



Enagement Tools

Klouthttp://www.klout.com

Tags4Likeshttp://www.tagsforlikes.com/

Commun.ithttp://commun.it/

Empire Avenuehttp://www.empireavenue.com/



Social Media Managment Tools

Hootsuitehttps://hootsuite.com/

Tweetdeckhttps://tweetdeck.twitter.com/



Building a Personal Brand

Takes time. There are no shortcuts

Fake it till you make it

Use social media like no one is watching

Never appear desperate

Don't buy followers



Reccomended Reading

Klout Matters

Gina Karr & Terry Brock

Think Like a Rock Star

Mack Collier



In Conclusion

Best of luck

Go out and change the world

If you can't change the world adopt a cat

Follow me on Twitter: @tburgess57

Date post:	14-Jul-2015
Category:	Social Media
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