Post on 01-Aug-2020
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PERSONAL BRANDING
PERSONAL BRANDING
UNIT 3 – Personal Branding (PB)
3.1 Strategic Marketing for PB:- Value proposition- Segmentation- Target- Positioning
3.2 Operational Marketing for PB:- Product- Price- Channel and Communication
3.3. CANVAS model for PB
STRATEGIC MARKETING FOR PB
MARKETING SRTATEGY:
- Value proposition- Segmentation- Target- Positioning
STRATEGIC MARKETING FOR PB
Value proposition:
STRATEGIC MARKETING FOR PB
Segmentation: Target group
STRATEGIC MARKETING FOR PB
Positioning:
OPERATIONAL MARKETING
PRODUCT
PRICE
COMMUNICATION
CHANNEL
OPERATIONAL MARKETING
Product:
- Who are you?- What do you have?- What do you do?- What help do you offer?- Added value
OPERATIONAL MARKETING
Price:
- What do you give?
- What do you recieve?
OPERATIONAL MARKETING
Communication and Channel:
-How do they know you?
-Which tools do you use?
-How do you connect?
- Who do you help?
CANVAS FOR PERSONAL BRANDING
PERSONAL BRANDING: UNIT 3