UNIT 5. LONGEVITY: REFUSING TO BE INVISIBLE

What images of older men and women are presented in

advisements? What kind of products do they

advise?

MEDICINES

VITAMINS

PERSONAL HYGIENE PRODUCTS

ANTI AGING PRODUCTS

INSURANCE

RECREATION AND NURSING HOME

The mission of this type of advertisement is to advise seniors they can have a healthy life and the care needed so they feel fine

PRIVILEGES IN DIFFERENT PARTS OF THE WORLD

UNITED STATESThe majority of older Americans

use medical insurance.

1. Discounts on hospital care2. Routine tests3. Dental care4. Glasses and hearing aids5. Drugs

SPAIN 1. Day centers

2. Home help3. Social activities4. 50% discounts on dances, movies and tourism5. 35% discount on domestic hotels6. Civic Center (painting, videos, crafts) at very low cost7. Discounts of 35% in taxes on water, electricity and telephone8. 25% discount on public transport

GUATEMALA 1. Discounts at

restaurants and private sales2. 60% discount on hotels

PANAMA1. 50% discount on closing costs for mortgage loans2. 25% discount on national and international airfares3. 50% discount on hotel rooms from Monday to

Thursday4. 10% discount on prescription drugs (which are really

cheap)5. 15% discount on optometry and dental examinations6. 30% discount rate for intercity buses, boats , ships

and trains7. 25% discount in restaurants8. 20% discount on fees and surgery9. 25% discount on electricity bills, telephone and water10. 50% discount entry prices of recreational activities

and entertainment including movies, concerts, theater and sporting events every day.

11. In Panama all banks (by law) have a window of special care for retirees

COSTA RICA1.Free passage travel under 25

kilometers2. Exemption of fifty percent

(50%) in travel over 25 kilometers and 50 kilometers.

3. Exemption from 25% in journeys over 50 kilometers.

4. Good medical care5. Quick care in banks

What are retirement age and customs of senior citizen in different countries around the

world?

COUNTRY WOMAN

MEN

CANADA 62 62

UNITED STATES 62 62

MEXICO 60 60

COSTA RICA 62 62

SPAIN 60 60

FRANCE 62 62

ENGLAND 66 65

ARGENTINA 60 65

CHILE 60 65

RUSSIA 60 65

INDIA 58 58

PHILIPPINAS 60 60

PORTUGAL 65 65