Post on 26-Jun-2015
transcript
Are Italian University students
on their way to developing their PLEs?
A research...๏ about the “digital diet” of university students
๏ on a sample of 1088 (2008) and 1123 (2009) students (total students: ~21000)
๏ involving qualitative and quantitative techniques
Offline
0
12,5
25,0
37,5
50,0
13,5
48,6
20,9
15,511,7
44,6
26,7
15,6
NoneLess than 5
Less than 10More than 10
2008 2009
How many books do they read?
0
22,5
45,0
67,5
90,0
18-19 20-24 25-34
43,539,2 39,5
65,2 66,361,0
Average 18-34 Female Male Average on total population
45,1%
52,45%
86,9% of them read at least 1 book in 2009
compared to the national data
Source: ISTAT86,9%
How much television do they watch?3,54,4
10,6
21,3
43,4
13,7
2,6
neverless than 1 h1 to 5 hs5 to 10 hs10 to 15 hs15 to 20 hsmore than 20 hs
(hours per week, average 2008-2009)
Offline
How much television do they watch?3,54,4
10,6
21,3
43,4
13,7
2,6
neverless than 1 h1 to 5 hs5 to 10 hs10 to 15 hs15 to 20 hsmore than 20 hs
(hours per week, average 2008-2009)
Offline“I don’t watch television: I’m completely digital”
“I only watch movies and series on streaming”
“I watch what I want, whenever I want”
Online25,1
10,8
13,8 19,2
23,7
5,90,71,0
doesn’t knowneverless than 1 h1 to 5 hs5 to 10 hs10 to 15 hs15 to 20 hsmore than 20 hs
(Average of 2008 and 2009)
Time spent online, per week
Online
68,8
30,2less than 1 h per daymore than 1 h per day
(Average of 2008 and 2009)
Online
68,8
30,2less than 1 h per daymore than 1 h per day
(Average of 2008 and 2009)
“I can do without internet!!”
“I’m not web-addicted!!!”
“I mostly live online”
“Whatever I am doing, I’m always connected”
Where?home
university
family & friends
public places
other
0 25 50 75 100
6,1
3,2
6,9
12,3
71,5
0,5
0,3
0,7
1,6
97
2008 2009 They mainly use a computer at home...
%
wi-fi network was improved
What they know...
0
15
30
45
60
2008 2009
17,2
10,4
34,8
28,1
40,2
54,9
2,6 2,1
I often use itI seldom use itI know it, but I don’t use itNO
0
15
30
45
60
2008 2009
13,47,9
38,032,8
38,3
51,6
4,4 3,7
What they know...
...and what they don’t
0
23
45
68
90
2008 2009
0,7 0,51,3 1,88,0
17,0
82,472,8
yes, but I don’t use ityes, I seldom use itI often use itNO
0
20
40
60
80
2008 2009
1,2 0,72,8 2,610,7 11,5
77,6 77,3
So sad... mmpf...
3 groups
Degree of utilisation of digital media
Prod
uctio
n of n
ew co
nten
ts
Inter@ctivated30,1%
Digital Mass
47,5%
Neo-Analogical22,4%
in 2008
3 groups
Degree of utilisation of digital media
Prod
uctio
n of n
ew co
nten
ts
Inter@ctivated36,8%
Digital Mass
31,6%
Neo-Analogical31,6%
in 2009
0
15
30
45
60
50,4
26,0
8,2 7,92,2
23,0
10,2
59,4
no yes, but I don’t use it I seldom use it I often use it
2008 2009
Clearly, it was the year of the boom...
What’s next?(in your country?)
What toolsshould we focus on?
Thank you!
Observatory on New MediaUniversity of Milan Bicocca - Italy