Begin with the end in mind

Begin with the end in mind

Describe the session’s desired outcomes

Begin with the end in mind

Create a compelling title for your session

Choose a session title that indicates who should attend

Choose a session title that speaks to your audience

Preparation 1

Prepare your thoughts

Anticipate their expectations

Research = Credibility

The Workshop 2

14

Make a strong start

Set the ‘rules’ up front

Establish what is out of scope

Stick to your plan

Capture their interest

Capture their attention

Get them excited

The 1st 5 seconds is critical

You don’t get a 2nd chance to make a 1st impression

"The answers in the room"

"The answers in the room"

Show them your vision of the session

Give them the “Big Picture”

The Power of 3

Keep the discussion moving

Focus their attention

The journey is non-linear

Keep them together

32

Delivery Dos and Don’ts 3

It’s not about you

Encourage participation

Gain a new perspective

Respect your start and finish times

37

Content Dos and Don’ts 4

Anticipate the unexpected

Overcome speed obstacles

Stop: Pause, take a break, recap and then move on

Involve your Audience

Engage your Audience

Speaking with your hands

Deliver something for everyone

45

Workshop Conclusion 5

46

Change their perspective

Get them to ‘lift their gaze’

Get them to buy your ideas

Seek participant feedback

End with the beginning in mind

52

53

Workshop Flight Path Checklist

SalesChannel Europe ©2009 All rights reserved

Workshop Checklist

• Start with the end in mind

• Do your preparation. Plan your time

• Start strong. “You don’t get a 2nd change to make a 1st impression.”

• Involve them immediately by asking questions: open -> closed

• Create clarity by telling them the session’s objectives and timing

• Involve, involve, involve everyone all of the time

• Use stories, anecdotes and humor to maintain momentum

• Pace yourself and make sure that you end on time

• Don’t judge: all comments and opinions are equally valid

• Finish strong: summarize key ideas and actions, agree next steps

SalesChannel Europe ©2009 All rights reserved

Workshop Checklist

Remember:

1. You are the workshop facilitator, not the presenter

2. Treat everyone as individuals, not by title or company

3. The answer is in the room. You have to bring it out!

4. Enjoy yourself. If you have fun they will too!

56

David R EdniePresident & CEO

SalesChannel Europe SARLPh: +33 676 600 925

Email: david@saleschannel-europe.comWebsite: www.saleschannel-europe.com

Blog: http://saleschannel.blogspot.com

www.flickr.com/photos/jgarber/2312938637www.flickr.com/photos/mtsofan/3618271222www.flickr.com/photos/worldeconomicforum/3911378387www.flickr.com/photos/amanky/2268620848www.flickr.com/photos/phildowsing/279350996www.flickr.com/photos/good_day/333763630www.flickr.com/photos/11600215@N02/3518138174www.flickr.com/photos/imagine24/2127449591www.flickr.com/photos/markdodds/3550384105www.flickr.com/photos/nateone/3517116765/in/set-996059www.flickr.com/photos/thetruthabout/3534649965www.flickr.com/photos/mn_francis/564833185www.flickr.com/photos/kalebdf/3877292422www.flickr.com/photos/pierrelaphoto/3347542159www.flickr.com/photos/veni/3263454231www.flickr.com/photos/enil/532228891www.flickr.com/photos/twiga_269/2444121552/in/set-72157605264525691www.flickr.com/photos/twiga_269/3223774854/in/set-72157605264525691www.flickr.com/photos/imagine24/1819197101www.flickr.com/photos/enil/2671621096www.flickr.com/photos/dotpolka/3710843358/in/set-72157620725620507www.flickr.com/photos/wehardy/119632223www.flickr.com/photos/rob-sinclair/3251327382www.flickr.com/photos/enil/462708530www.flickr.com/photos/markdodds/3551336676www.flickr.com/photos/yewenyi/3558715962www.flickr.com/photos/robpurdie/254171012www.flickr.com/photos/jeffwerner/267629778www.flickr.com/photos/worldeconomicforum/3911723902www.flickr.com/photos/29237999@N04/2879368784www.flickr.com/photos/duncantoms/473749676www.flickr.com/photos/edyson/3926233901www.flickr.com/photos/nateone/3768979925/in/photostreamwww.flickr.com/photos/netphotography/2578727107/in/set-72157605611974363

Photos: original or flickr creative commons license: