Post on 08-Aug-2015
transcript
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UPHEAVALS IN SCIENTIFIC THOUGHT
Dr Melanie ThomsonDeakin Medical School
m.thomson@deakin.edu.au
@Dr_Mel_Thomson (Twitter)
Blog: www.drmelthomson.wordpress.com
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My Undergrad years: A Kuhnian revelation
Pic: http://www.theguardian.com/science/2012/aug/19/thomas-kuhn-structure-scientific-revolutions#img-1
Old model of ‘how science works’ = incremental iterative change in scientific knowledge
‘Standing on the shoulders of Giants’
Kuhn: ‘Paradigm Shifts’ when a established model system is replaced rapidly with a new ‘gold standard’
(Med biotech: CRISPR for GMOs)
Kuhn Philosophy in a Nutshell: Paradigm shifts are often conducted by ‘outsiders’ that are not indoctrinated in the model system
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Research Crowd Funding in Oz: The beginning
• Deakin-Pozible.com partnership
• Pozible founder Rick Chen, me & Dr Michelle Harvey
Prof Deb Verhoeven
Chair in Media and CommunicationFaculty of Arts & EducationSchool of Communication & Creative Arts
deb.verhoeven@deakin.edu.au@bestqualitycrab on Twitter
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Pozible-ly, rewarding for donors?
Rewards turned out to be an important part of the process
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Crowd funding: Teaches you to ‘pitch’ and deal with the horror of the ‘Valley of Death’
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A real life Crowd : Community Engagement
Cons: Can get hostility from punters
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‘No more Poo Taboo’ #Cdiff campaign
• #nopootaboo• #undiesforcdiff
Outtakes: https://www.youtube.com/watch?v=KmTQh3IM_1k
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Crowd Funding: Not for the faint of heart!
Cost • Pricey on Time!! (10-20 hrs on top of Academic job!)• $$ return per hour….approximates to less than minimum wage• Seen as ‘zany’ = non credible by science establishment??
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Both of my CF ‘Mentees’ from this article are now in ‘industry jobs’ in Med Biotech in Australia.
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Crowd Funding: Not for the faint of heart!
Cost • Pricey on Time!! (10-20 hrs on top of Academic job!)• $$ return per hour….less than minimum wage• Seen as ‘zany’ = non credible by science establishment??Benefit• Raised profile in local and national communities• ‘Ripple Effect’ still in action…several further donations• Obtain network of random ‘cheerleaders’
for your science
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‘Ripple Effect’ of community engagement
• Approx $5,000 extra donations (so far!)
• Plus $37,000 Grants
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The Process and Potential $$ GainsDeakin Process:• Internal committee to assess ‘NOIS’ applications• Training workshops • Run campaigns in batches• Social Media support
HOW MUCH CAN YOU ACHIEVE?
• $1,000-$1,500 – Easy, get this in first week Family & friends• $5,000 – Moderate, should be achievable in 30-45 days• $10,000 – $15,000 – Hard work, need good strategy• $20,000 - Very Hard work, need larger existing audience to tap• $50,000 -100,000+ TELL THEM ‘You’re Dreaming’!!!
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Why are you NOT on social media to ‘sell’ your research and to network??
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‘Real Life’ Community engagement
Invited Smart Geelong Op Ed Column in Geelong Advertiser Nov 2014
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Do I have time to develop an online profile?• Give yourself a time limit to learn new App
technology….DISCARD those that do not suit you• Big Three are Twitter, Facebook and LinkedIn• Set up ‘professional’ Facebook and Twitter Accounts
and set on to replicate posts on the other• Consider starting a blog to help you get into the
‘habit’ of writing• Crowd funding is good for raising profile and gaining
seed funds and kudos, but labour intensive• Social Media can be used to further professional
networks, esp. at EMCR and PhD student levels• Social Media is good for Advocacy • Make sure you do ‘Real Life’ engagement too!
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ACKNOWLEDGEMENTS
SPONSORS: 129 + 180 + 161 individuals @pozible.com +
Jane den HollanderLee AstheimerDeb VerhoevenMichelle HarveyJoyce SeitzingerColin WarrenStuart PalmerRebecca PlantRyan RaybouldKris Pechotsch
PozibleRick ChenMatt Benetti
Gillian TurnerCatherine DonaldsonJames HutsonKim FoaleMichelle Banks
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http://www.slideshare.net/debver/crowdfunding-university-research
http://www.slideshare.net/debver/report-evauatinresearch-myworld
http://www.slideshare.net/debver/checklists-crowdfunding-research
http://www.pozible.com/research
Lancet Crowd funding paper: http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2814%2961661-5/fulltext?rss%3Dyes
Science Busking Interview: http://au.pcmag.com/pc-mag-australia/29589/news/science-busking-for-research-funds-crowdfunding-in
My Blog: www.drmelthomson.wordpress.com
1st Campaign www.pozible.com/mightymaggots
2nd Campaign www.pozible.com/hips4hipsters
3rd Campaign: www.pozible.com/nopootaboo
Twitter for Public health paper: http://www.phrp.com.au/issues/july-2015-volume-25-issue-3/australias-followed-twitter-accounts-health-medicine/
‘Research my World’ Crowd Funding Links
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Crowd Funding Tips for University Admin
• Requires support from the highest level (VC/DVCR)• Requires support of financial officers in Research Office
and at local Departmental level• Consideration for admin burden of tax receipts ->
Philanthropy office?
• Practicalities: • WHICH PLATFORM? External or Internal?• Official You Tube account• Pay Pal account needed• Multi Media/Comms support?• ‘Coalition of the willing’ team of Social Media Mentors