Use Online Marketing Intelligence to Create the Perfect Campaign

Post on 25-Dec-2014

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description

How do you obtain marketing intelligence on your competitors, plan the perfect campaign and deliver great results with minimal spend? In a world where competitive data is available, Marketing Intelligence tools such as AdClarity, are the key to planning and launching the perfect campaign. This live webinar will show you how to use marketing intelligence tools to dramatically improve your campaigns performance. Join our live webinar to learn how to: Uncover marketing intelligence on your competitors and industry leaders Combine different data-sources to get a 360 degree view of your industry Use marketing intelligence tools to plan and launch the perfect campaign Benchmark yourself against your competitors' to gain competitive advantage Featured speaker: Odelia Preger

transcript

AdClarityM E D I A I N T E L L I G E N C E

AdClarityM E D I A I N T E L L I G E N C E

USE ONLINE MARKETING INTELLIGENCETO CREATE THE PERFECT CAMPAIGN

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Duplicate their best performing strategy

Build on their successful campaigns

Avoid their failures

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Collect marketing intelligence on your competitors and top influencers so that you can:

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Find out how to plan and launch our perfect campaign:

Which Publishers or sites we should run our ads on?

Should we have geo-targeted campaigns? Where?

Monthly media budget?

Time of year?

Which creatives? Banners? Landing page?

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ADCLARITY AND SIMILARWEB - PUBLISHERS

Insight 1

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AdClarityM E D I A I N T E L L I G E N C EAdClarityM E D I A I N T E L L I G E N C E

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DailyMotion.com

Tripadvisor.com

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DailyMotion.com

Tripadvisor.com

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Which online publishers TripAdvisor is running their campaigns on

How many campaigns is TripAdvisor running with each publisher

How much traffic do they bring in to TripAdvisor’s website

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AdClarity combined with SimilarWeb

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ADCLARITY AND SIMILARWEB - GEO-TARGETING

Insight 2

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AdClarityM E D I A I N T E L L I G E N C E

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64.83%

2.3%

1.45%1.68%

1.89%

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1,771Campaigns

3,436Publishers

1,771Campaigns

3,436Publishers

1,771Campaigns

3,436Publishers

1,771Campaigns

3,436Publishers

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ISPIONAGE AND ADCLARITY

Insight 3

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Monthly website visits, and monthly ad budget?

Monthly Ad Budget

$-2,500,000

$0

$2,500,000

$5,000,000

$7,500,000

$10,000,000

$12,500,000

$1500,000

JUL AUG SEP OCT NOV DEC JAN2014

FEB MAR APR MAY JUN JUL1-21

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Display Ads Visits from Aug. 2013 to Jul, 2014

100,000

200,000

300,000

AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14

Visits from Aug. 2013 to Jul, 2014

25,000

50,000

75,000

100,000

AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14

Two-year trend

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JUL ‘14

Visits from Aug. 2013 to Jul, 2014

25,000

50,000

75,000

100,000

AUG ‘13 SEP ‘13 OCT ‘13 NOV ‘13 DEC ‘13 JAN ‘14 FEB ‘14 MAR ‘14 APR ‘14 MAY ‘14 JUN ‘14 JUL ‘14

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Insight 4ADCLARITY AND SEMRUSH

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Complimentary Companies

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The Importance of your Landing Page

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Discover what publishers your competitors are using

See how many online campaigns your competitors are running and where

Uncover new creative concepts that have high conversion rates for your target audience

Spot domain keywords that drive the most traffic to your competitors’ websites

Provides you with well-tested, high-volume and long tail keywords, including related terms

Discover new opportunities for referral traffic

Discover the most important traffic insights for any website

Identify growth opportunities online

Provides you with user engagement stats for website and mobile apps

Leverage your top competitors’ keyword research and campaign optimization efforts

Receive access to all of your competitors’ keywords

Receive access to competitors’ keyword search traffic, ads, ad positioning, and CPC data

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AdClarityM E D I A I N T E L L I G E N C E

Phone: +972.3.604 0622 | Direct: +972 53 426 4524

Contact Jonathon Eshel, our Sales Manager

jonathan.eshel@biscience.com

Phone: +972.3.604 0622 | Direct: +972 54 545 2855

Contact Odelia Preger, VP Marketing

odelia.preger@biscience.com

OUR MEDIA EXPERTS WILL BE MORE THAN HAPPY TO SCHEDULE A DEMO WITH YOU. �

THANK YOU�

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