Using Green Meetings and Events to Create...

transcript

Using Green Meetings and Events to Create

Sustainable Businesses and Communities

Panel Presentation:

Deborah Popely Michelle Sheldon

Robin Malpass

Property of Presenter

Green Meetings and Events

“Nice to do”

“Need to do”?

Impacts: GGH

The average participant produces 1418 lbs of greenhouse gasses-- roughly the equivalent of operating a car for one month. Over three days, 300 people generate the equivalent of 8 small cars.

Carbon emissions generated from heating, cooling and lighting a venue, participant travel, shipping and delivery, and lodging for 300 people for a 3 days is equivalent to the air inside over 25,000,000 basket balls.

Impacts: Carbon Emissions Property of Presenter

Impacts: Water Use

The average participant uses 846 gallons of water- or roughly 262 gallons per day. Regular home use of water by the average American amounts to about 86 gallons per day (World Bank, 2000). A conference of 300 people over three days use the equivalent of half an Olympic size pool

The average participant produces 61lbs of solid waste over a 3 day conference– roughly 20lbs per day. the average American generates about 1.5 tons of solid waste per year – or about 4.5lbs per person, per day (USEPA, 2003)

Impacts: Waste Property of Presenter

Benefits of Green Events

Differentiation and increased market share

Increased customer loyalty

Recruiting and retaining talent

Employee commitment and buy-in

Protecting the Brand and Image

Streamlining the Supply Chain

What About the Cost? Money is saved by using

less Some things cost more

initially but produce cost savings over the life of the product

Increased demand and purchasing power is driving prices down

Where Do You Begin?

Standards

Suppliers

Strategies

Transportation

On-Site Office

Meeting Venue

Food & Beverage

Exhibits

Destinations

Communications

Accommodations

Audio Visual

Event Supply Chain

APEX/ASTM Standard

Voluntary, self-certifying

Developed by the EPA, GMIC and ASTM Int’l

Sets uniform minimum requirements

Provides consistency while at the same time, choices for meeting goals

Builds on existing, credible eco-labels, certifications and best practices (e.g. LEED®, GreenSeal®, etc.).

Learn More FREE Energy and Events Training - Friday, May 24 (9 to noon) at College of Lake County Find out more about Green Events Source www.facebook.com/GreenEventsSource Questions: deb@greeneventsource.com or call (708) 404-9112

Purchasing Michelle Sheldon

VP GMIC Chicago Land President of Eco Promotional Products, Inc.

Are you making “green” choices?

Buy Local

Sustainable Reporting

Required by Supplier

All product materials used % Recycled Content Recyclable (yes/no) Location of Material

Sourcing Location of Manufacturing Location of Printing

No individual wrapping (y/n)

Eliminate all Polystyrene (yes/no)

Use U.S. EPA’s Program Shipper

Ask for Useful Data Tangible Savings

• Energy Savings Measurements

• Recycled Media Figures • Reduced Production

Waste • Social Responsibility

Stance

Partners Provide Useful Measurements

Team UP - Internally • Human Resources • IT • Marketing • Facilities • Purchasing • Logistics • Risk Management • Training

Strategies For Your Sustainability Purchasing

• Print Services • Building Management • Cleaning Crew • Office Supplies • IT • Ad Agency • Hardware & Software

Providers

Team UP - Externally

Make Sure to Convey the Right Message Property of Presenter

Follow up on claims

Software Company – 25,000 Attendees

Sustainability Event

Thank You! Questions? Michelle Sheldon michelles@ecopromotionsonline.com

Case Study: How One Community Found Competitive Advantage and Economic Vitality Through Sustainability

Robin Malpass, Principal GMIC Chicago, President www.RobinMalpass.com

Goal: Competitive Advantage Property of Presenter

Increasing Economic Vitality Through Sustainable Initiatives

Benedictine University

Chamber

Convention & Tourism Bureau

French Market

Park District

The Morton Arboretum

Businesses

Hotels

Restaurants

Residents

Green Partners Property of Presenter

Incorporate Green Throughout Lisle Residents Recycling Landscaping Rain Barrels/Gardens

Village Sustainable Practices Brand Development Symposiums

Businesses Green By Choice Electronics Recycling Innovations

Organizations Sustainable Practices Projects

Sustainable Lisle Business Partnership Property of Presenter

Green By Choice

Volunteer Program Open to all Lisle Businesses Goals Businesses Meeting Customer/Community Needs Reducing Environmental Impact in Lisle & Beyond Strategy to Improve Economic Vitality = Sales & More Encourages Movement in the Green Direction

Components Complimentary Green Audit (SCARCE) Offer Green Products or Services Carpeting Made from Corn & Plastic Bottles Air Cleaning Plants Organic Foods/Beverages/Clothing/Pet Shampoos Alternative Energy Investments Eyeglasses made from Recycled Materials Rain Harvesting Fountains Sculptures made from Recycled Glass Incorporate Green in Operations Recycle Turn off Equipment/Lights Use Green Cleaning Products Anti-idle Delivery Truck Policy

Marketing Components

Decal Displayed on Windows/Doors Logo Used in Ads/Website

In Store Tent Cards To Generate Discussion

Each Business has Listing in Green Directory on

Village Website

Joint Marketing Campaigns Newspaper Articles, Special Ad Sections New Village Video Comcast Commercial & Web Ads Multiple Gift Certificate Sweepstakes Village Newsletters, Website, Cable TV French Market Advertising Twitter

Build Upon Village’s Marketing Efforts Property of Presenter

Launch - Special Advertising Section Property of Presenter

Green Businesses Featured in Media Property of Presenter

Businesses Using Green Ads Property of Presenter

Results Lisle Becoming Branded as Green/Sustainable Differentiates Community Consistent Message/Framework for Communications Green Becoming Incorporated Throughout Lisle

Businesses Tapping into New Market & Increasing Sales Attracting New Green Businesses to Build Critical Mass Existing Businesses Adding Green Product Lines Green Recreation Activities Increasing Building Strong Community Partnerships

Winner of the 2011 IEDC Sustainable Project of the Year, the Green By Choice program illustrates how sustainability can serve as an economic strategy in addition to reducing waste and preserving precious resources for future generations.

What Steps Can You Take to Begin the Path of Achieving Economic Vitality Through Sustainability? Engage with GMIC!

Sign-up for Free GMIC Chicago E-Newsletter Attend GMIC Educational Events: Foundations Course for Green Meetings APEX/ASTM Course Breakfast & Learns 2013 Sustainable Meetings Conference Become a Member of GMIC

www.GMICGlobal.org

Chicago/Midwest Chapter

Using Green Meetings and Events to Create...

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