SUCCEEDINGIN LIFE WITHSOCIAL MEDIA

SARAH BEDRICK

INSTRUCTOR

YOUR

@SBEDRICK

SOCIAL MEDIA

1.

2.

3.

WHAT IS INBOUND MARKETING

Q&A SESH

WHAT WE’LL

HOW THESE CONCEPTS CAN HELP YOU

GET INTO TODAY

OVERVIEW & WHY YOU SHOULD CAREDISCUSS 3 MAIN COMPONENTS

AKA PERSONAL BRANDINGLAND THE PERFECT JOB!

GIRL?IS THISWHO

SEChumor

OUTBOUND MARKETING!!!!

OUTBOUND MARKETING IS BROKEN

RECYCLE/TRASH

44%

SAY ‘DO NOT

CALL’

200million

SKIP ADS86%

UNSUBSCRIBE91%

 Inbound

marketing is a fundamental

shift in how we relate

to potentialcustomers

 Make

marketing people love

HOW DOES ONE DOINBOUNDMARKETING?

Publish NOT AdvertisePeople ignore ads.0.2% Click Through Rate

Be the content, not theads around the content.

How to create a facebook business page

Blogging &Content Creation

SEO Social Media

Podcasting

WHY DOCOMPANIESCARE?

THE INTERNETIS TAKING OVER!80% of consumers connect with brands on

Facebook50% of TV viewers tweet about TV shows68% of CMOs feel unprepared for challenges of socialmedia marketing

BOTTOMLINE!

=INBOUND MARKETINGMATTERS& WORKS!

WHY TAKING CONTROLOF YOUR BRAND ISIS A MUST!

IF YOU DON’T… SOMEONE ELSE

WILL!1

HOW DO YOU PLAN TO STAND

OUT?2

OPENS UPMANY NEWOPPORTUNITIES!3

HOW TO GETSTARTED!

29

BUY YOUR NAME .com, .tv, .org, etc

1.

30

House it

Slap it online2.

ZERPLYZERPLY ASAN ALTERNATIVE

Join Social Sites

3.

WHAT DOES YOUR PROFILE CONVEY?

www.YOURNAME.COM

NOWON TO THECONTENT!

36

RESUMES ARE FOR DINOSAURS

RESUME VS BLOG“SHO

W”“DO”

38

39

BECOME ONE WITH YOUR INDUSTRY

WHAT TO PUBLISH?

• Book reviews• Class presentations• Papers you’re proud of• Things that inspire you• Accomplishments• Videos & other content that you like

…ANYTHING YOU WANT!USE GOOD JUDGEMENT

• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases

WHAT TO PUBLISH? PART 2

WHERE TO PUBLISH?

WHAT DO YOU DO IF...YOU HAVE A POPULAR NAME?

John Smith

Tom Jones

Kyle James

Authority is

determined by

inboundlinks

45

TIPS & TRICKS ONLINE TO STAND OUT• Use Search.Twitter.com or

FollowerWonk.com to look for openings

• Connect with recruiters/employees online via Linkedin and Twitter

• Get Zerply• Go to Industry events (Event

Brite)• Run Social Ads

WHAT NOTTO DO!

1.

2.

3.

POST BAD PHOTOS: Anything you don’t want your mother or boss to see…because they will.

COMPLAIN: Nobody likes the whiners, especially ones who take it to their networks. Just look at the numbers.

WAIT: Remember, if you don’t stake your name onSocial media sites – someone will. Take control.

Sarah BedrickTwitter.com/sbedrickSarahbedrick.com

www.HubSpot.com

THANKYOU