Post on 19-May-2015
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Social Media Tips from the ProsCenter for Women
Tina Arnoldi360 Internet Strategy LLC
www.360InternetStrategy.comwww.slideshare.net/tinaarnoldi
Using LinkedIn
About MeMeet Tina Arnoldi, the founder of 360 Internet Strategy, and a resident of Charleston, SC since the late 1990s. She is qualified in both Google Analytics and Google AdWords, helping numerous clients manage their internet strategy.
Tina is also an experienced presenter, offering instruction on topics including Google tools and social media. As a licensed professional counselor (LPC), she has a unique set of qualifications and insight on consumer behavior.
She was recognized in 2007 by the Charleston Business Journal with a “Forty Under 40″ award and again in 2011 as an Influential Woman in Business.
LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories.
Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
Sixty-five percent of LinkedIn members are located outside of the United States.
There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.
About Linked
We’ll walk through my profile as an example because I can comfortably pick it apart!
Example profile: Mine
Background Experience Interests Expertise Job searching Business partners Used in introductions
Why have a profile?
Natural, friendly smile Headshot – small thumbnails Professional dress Ladies – limit makeup and jewelry Only you – save the pets for Facebook! Current – not your high school photo Be consistent across channels
Your profile pic matters
A compelling headline
It doesn’t have to be your job title Keywords about your skills Jargon-free
“Director of Happiness” “Chief Officer of Goodness”
Name Picture Location Category Recommendation
s Connections
Customize your website listings
Appropriate contact info
Professional email address: NOT luvs2party@yahoo.com
Professional voice mail: NOT yo, yo, yo
How much do you want to share without requiring a log-in?
At a glance No log-in
needed
Never leave it blank Max it out Share accomplishments Make it easy to read with headers Include contact info Use keywords
Summary
My background is unique with education in psychology, criminal justice and technology. During my 7 years with Coastal Community Foundation (CCF), I managed technology for the organization which included hardware, software, and custom reporting.
In February of 2010, I co-founded and served as the Director of Palmetto Technology Hub until October of 2012. We received several grants from Google to support this initiative. Activities in this role included social media, volunteer management, event planning, and marketing activities.
In August of 2013, CCF received $37,980 from another Google grant I wrote to extend the technology offerings to nonprofits.
As a consultant, I help businesses with their online presence since I am Google Analytics & AdWords Qualified. My public presentations are generally on social media, technology tools, and having a successful online presence and I also offer half-day training on these topics.
Although not currently in the counseling field, I maintain my LPC status (licensed professional counselor)
Specialties: training, editing, writing, social media, nonprofit, freelance, counseling, technology, blogging, consulting, google analytics, book reviewer, google adwords, SQL, SSRS, Crystal Reports, volunteer coordinator, marketing for PATH, event planning, marketing, presenting
Summary
Speaking engagements ◦ Association of IT Professionals – 2010◦ First Federal Nonprofit Network lunch - 2010 ◦ Chas Area Grant Professionals – 2010◦ Jaycees – 2010◦ Council on Foundations – 2010◦ Google Nonprofit Boot Camp – 2011◦ Googlefest – 2012◦ Association for Fundraising Professionals – 2012◦ SC Association of Volunteer Administrators – 2012◦ Special Olympics Leadership Conference – 2012◦ Google senior event – 2012◦ Google Analytics for Nonprofits – 2013◦ Dig South – 2013◦ Googlefest - 2013 ◦ Association for Fundraising Professionals – 2013◦ Need to add my speaking engagements for September
Speaking engagements (in summary)
Set up a SlideShare account, post presentations, and integrate it with LinkedIn
Current position
• Use keywords naturally• Stay away from jargon – AdWords or PPC or paid ads?
Probably too long
What do I want a client/employer to see first?
Not an action – better for summary
Give them first
Tell people what you want to highlight
Make sure the person knows who you are (yes, I’m serious)
How to ask for recommendations
Show off! Publications
Volunteer contributions
Projects
Name it with a hyperlink, creates an inbound link to another site
Relate it to a position to show expertise
Add “team members”
Review your calendar for the past 6 months
Projects
Sometimes you should not accept an endorsement
Focus on strongest skills and those you want to use
Groups
Be discrete: Joining a job seeker group while you’re employed?
Add valuable content. It’s not all about you.
Use them as an “in” with people.
Start a group – IF you have a reason and time to manage it!
Not for company PR.
Follow policies.
Make it about you, not the company◦ “The start-up of you”
Have outside interests
Use creative, key-word heavy job titles
Shows up more in results if complete
Think strategically
Give examples of skills being used
Add LI to your website
Include URL in signature
Hide low priority endorsements
Be clear about skill level
Think strategically
If you don’t know someone, give them a reason to connect◦ Did you even look at their profile?
Don’t send desperate sales messages
Don’t beg for endorsements
Do seek people out to meet without an agenda
It’s okay to “un-do” a connection
Tips for connecting
Weekly◦ Make connections after every meeting
Have a reason to connect◦ Check your update feed and comment◦ Add a unique update (make it different from other
channels)◦ Add a useful discussion to a group
Monthly◦ Write a recommendation◦ Review your skill set◦ Add completed projects
Thank you!Tina Arnoldi
360 Internet Strategy LLC
Next up: Google Analytics Training – October 9thREGISTER: www.360InternetStrategy.com
www.slideshare.net/tinaarnoldi