Using Social Media For the Property Industry

Greg CrossCross Creative Marketing

Leave your business card with me at the end of my presentation and I will email you today’s PowerPoint slides.

Social Media has changed (and is changing)

the way we live and work.

Years to Reach 50 million Users• Radio 38 Years

• TV 13 Years

• Internet 4 Years

Years to Reach 50 million Users• iPod 3 Years

• Facebook alone captured 200 million users in less than a year

• Facebook in 2012 has over 700+ million users

If were a country it

would be the 3rd largest country

My Goal

“I Don’t Get It”

“I Get It”

My Goal

“I Don’t Get It”

“I Get It”

My Goal

“I Don’t Get It”

“I Get It & I love

it”

What is Social Media?

Social media is the use of technology combined

with social interaction to create or co-create value.

Social + Media =

Connecting Power

TECHNOLOGY

According to a 2011 National Association of REALTORS® Profile of Home Buyers and Sellers

Information sources used in home search: 

• Internet: 88%• Real estate agent: 87%• Yard sign: 55%• Open house: 45%• Newspaper ad: 30%• Home book or magazine: 19%

According to a 2011 REALTOR® Technology Survey

Realtors & Technology50% of agents and 47% of brokers spent between $501 - $2,000 on technology for their business in the last 12 months.

Realtors & TechnologyThe top three tools that realtors plan on purchasing or replacing in the next year (2012) are: smartphone (38%); iPad (29%); and digital camera (17%).

Realtors & TechnologyThe most popular smartphones are Android OS (35%), iPhone (28%), Blackberry (18%).

Realtors & Technology90.5% of REALTORS® use social media to some extent.

Source: 2011 REALTOR® Technology Survey

90.5% of REALTORS® use social media tosome extent.

Social Media Marketing Channels

&

Blogging: What is it?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.

Blogging: Why use it?

• Use your blog to show your expertise

• Use your blog to promote your listings

• Use your blog to promote yourself

Blogging: Why use it?

• Use your blog to improve SEO

• Use your blog to generate referrals

• Use your blog to connect with other agents

Email from a client …

“I found you through your blog on the web, I believe I also met {Realtors name} briefly last year at an open house I attended … Having read your blog I’ve found you guys to be highly knowledgeable and rational in your outlook and views of the market …”

Questions About Blogging?

Facebook: What is it?

Facebook is a social networking website that allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves and life going on around them.

Facebook: What is it?

Additionally, users can create and “LIKE” a BUSINESS PAGE.

Facebook: What is it?

• More than 700 million active users• More than 50% of active users log

on to Facebook in any given day• Average user has 130 friends

Facebook: What is it?

• Average user is connected to 80 community pages, groups and events

• On average, more than 250 million photos are uploaded EVERYDAY

BUSINESS PAGE

How To Get Started

• Create your user account• Create a business page to generate Fans• Create a group: First Time Home Buyers,

etc.

How To Get Started

• Advertise on Facebook (easily target your leads)

• Use status updates to stay in front of your network

• Be professional - remember that your clients and peers are reading these posts!

Marketing Ideas for

Facebook • Use your current database and suggest

they become a Fan on your Facebook page.

• Include each Sold Listing on your page…take a picture of the home (buyers or sellers) and add that to the page. Then you can tag them—this will be shared on their profiles!

Marketing Ideas for

Facebook • Add Facebook icon to your Email

Signature file. Check out - www.wisestamp.com

Hey, if you have not liked my Facebook Page yet, please do so today. Every day in 2012 I am asking a Small Business Marketing Question of the Day - Join in on the discussion at http://www.facebook.com/crosscreative  

Marketing Ideas for

Facebook • Import your external blog - this keeps

your Fan page updated with fresh content without you having to constantly update it.

• Add your virtual tour videos to your page and then post links to your website with the post.

Marketing Ideas for

Facebook • Offer a subscription box to capture emails

—such as What is Your Home Worth, or First Time Home Buyers Guide, etc.

• Add a LIKE button to your website

Marketing Ideas for

Facebook • Add a Facebook icon to your business

card (and other Social Media Platforms that you connect on)

• Add Follow Us on Facebook to your brick and mortar.

www.realtyplug.com

www.realtyplug.com

Did you move any closer?

“I Don’t Get It”

“I Get It”

Questions

Leave me your business card and receive over the next 8 weeks via email …

Social Media Resources

Week 1: Top Ten Free Zillow Tools For Real Estate ProfessionalsWeek 2: BloggingWeek 3: FacebookWeek 4: TwitterWeek 5: LinkedInWeek 6: YouTubeWeek 7: The Social Landscape Guide Week 8: The Seven Steps To Creating A Social Media Strategy

Greg Cross

1 Courthouse Plaza

Greenfield, IN 46140

(317) 572-7677

greg@crosscreativemarketing.com

www.crosscreativemarketing.com

www.facebook.com/crosscreative

www.twitter.com/gregorycross

www.youtube.com/crosscreativeinc