Post on 17-Jan-2016
transcript
Using Social Media
steve.hubball@freestyleinteractive.co.uk
@shubball
http://www.linkedin.com/in/stevehubball
http://www.freestyleinteractive.co.uk/
Steve Hubball
Flickr
Foursquare
YouTube
Google+
Social media platforms
Facebook I like cats
Twitter I’m stroking a cat
Foursquare Here’s where I’m stroking a cat
Flickr Here’s a photo of a cat
Instagram Here’s a photo of a cat with a vintage filter on it
YouTube Here’s a video of a cat
Linked In My skills involve cat stroking
Pinterest Here’s a cat food recipe
Spotify I’m listening to Cat Stevens
Google+ I’m a Google employee who likes cats
Social media platforms explained
TWITTER – TOP TIPS
ENGAGEBe a part of the conversation
Start discussions
Don’t just push out content
Reply
Retweet with a comment
Show your personality and humour
Follow people in your niche
Use lists
Check your mentions and messages
SHARERelevant links
Stats and facts from credible sources
Follow interesting people
Photos
Videos
Your thoughts
Tips
PRODUCEGood content that is shareable
Good tweets that are retweetable
A variety of content
GIVE CREDITCite your sources
Credit your retweets
Retweet from the source
AUDIENCERemember who they are
Age
Interests
Why are they following you
UPDATEYour profile bio and image
Your website link
Tweet as often as possible (within reason!)
Keep it up
Have a clear-out of who you’re following
• No spaces
• No punctuation whatsoever
• Relevant
• Consistent
• Likely to be searched for
• Not too likely to be searched for though!
Hashtag rules
DON’T DO THIS
#susanalbumparty
DON’T DO THIS
DON’T DO THIS
FOLLOW THE SPORTING CHAMPIONS SOCIAL MEDIA GUIDELINES
DOS
DON’TS
Sporting Champions guidelines
Remember… no spaces
#swimming#volleyball#diving…etc
#sportivate@DKHLegacyTrust
@KingJames
@serenawilliams
USE THE RIGHT TOOLSURL shorteners
Post schedulers
Dashboards
Post to multiple accounts and platforms
Analytics
BITLYURL SHORTENER AND ANALYTICS TOOL
http://bitly.com/
BUFFERPOST SCHEDULER, URL SHORTENER AND ANALYTICS TOOL
HOOTSUITEDASHBOARD, POSTING TOOL, URL SHORTENER AND ANALYTICS TOOL
http://hootsuite.com
http://hootsuite.com
KLOUTSOCIAL MEDIA IMPACT ANALYSIS
FOLLOWERWONKCOMPARE TWITTER USERS
http://followerwonk.com
FRIEND OR FOLLOWMANAGE YOUR FOLLOWERS
http://friendorfollow.com
XEFERDAY AND TIME FOR OPTIMUM TWEETING
http://www.xefer.com/twitter
Freestyle Interactive Ltd Harwoods House
Banbury RoadAshorne
WarwickshireCV35 0AA
T: +441926 652832info@freestyleinteractive.co.uk www.freestyleinteractive.co.uk
Freestyle Interactive Ltd 120 Avenue Charles de
GaulleNeuilly sur Seine
75017 Paris
T: +33 644271747alan.cooper@freestyleinteractive.fr www.freestyleinteractive.fr