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www.daemondigital.com © Daemon Group 2008 The impact of Social Media on Recruitment Update July ‘09
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www.daemondigital.com© Daemon Group 2008
The impact of Social Media on Recruitment
Update July ‘09
www.daemondigital.com© Daemon Group 2008
72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
opp
ortu
nity
in c
onte
xt
0.26m
Source: UM Wave 3
www.daemondigital.com© Daemon Group 2008
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No14Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
Soc
ial M
edia
www.daemondigital.com© Daemon Group 2008
55% of HR professionals rate word of mouth as the best source of candidates
HRNext
‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in
the next five years.’Taleo
www.daemondigital.com© Daemon Group 2008
Do you or your company use social media to support recruitment activity?
1. Jobvite Inc, 2008 and 2009
77% 78% 78% 79% 79% 80% 80% 81%
2008 2009
www.daemondigital.com© Daemon Group 2008
Which social media sites does your organisation use?
2008 % 2009 %
1 Linkedin 80% Linkedin 95%
2 Facebook 36% Facebook 58%
3 Jobster 17% Twitter 42%
4 MySpace 13% MySpace 11%
5 Ning 6% Ning 10%
6 Second Life 1%
www.daemondigital.com© Daemon Group 2008
Social media strategy is not about technology
www.daemondigital.com© Daemon Group 2008
What does your organisation use social media for?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source hard to find skills
2008 2009
Source, Jobvites Inc, 2008 and 2009
www.daemondigital.com© Daemon Group 2008
Type of candidates attracted through social media
0
10
20
30
40
50
60
Mid Manager Senior Manager Entry level Executive C level1%
Source, Jobvites Inc, 2009
www.daemondigital.com© Daemon Group 2008
Where’s the money being spent on candidate attraction
0
10
20
30
40
50
60
70
80
Refer
rals
Social
Med
ia
Caree
rs si
te
Searc
h
Inte
rnall
y
Campu
s
Job
boar
ds
Recru
iters
Likely to spend more in FY10
0
10
20
30
40
50
60
70
80
Refer
rals
Social
Med
ia
Caree
rs si
te
Searc
h
Inte
rnall
y
Campu
s
Job
boar
ds
Recru
iters
Likely to less more in FY10
Source, Jobvites Inc, 2009
www.daemondigital.com© Daemon Group 2008
Has your organisation hired an applicant through social media?
Yes66%
No22%
Don't know12%
Source, Jobvites Inc, 2009
www.daemondigital.com© Daemon Group 2008
Job aggregation sites serving job adverts through to socialmedia platforms extends reach and relevance
www.daemondigital.com© Daemon Group 2008Clouds make searches relational and increase relevance
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Blogs can easily be served into social media profiles
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The sum of all the jobs publicised on Twitter makes it the
5th largest job board in the world.
www.daemondigital.com© Daemon Group 2008
Benefits of effective use of Social Media
1. Easier to locate talent
2. More honest data as profiles are essentially peer reviewed
3. Easier to leverage your network to locate and reach talent
4. Relationship context helps build a trusted communication environment
5. Can do better reference checking
Source: onrec.com
www.daemondigital.com© Daemon Group 2008
“My concern is that it may bring the judging
and discrimination earlier on in the recruitment
process without much basis for it,
and so will invariably become a major issue for
employers and recruiters.”
www.daemondigital.com© Daemon Group 2008
What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your services
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