Recruiting with social media

Noelia Melacci

Khang Nguyen

Ngoc Bui

Mutiarani Taufieq

Social media

P

latform to share individual’s information on the internet

A

llow to interact with other through a network

B

uilt focus on some function including: • Identity• Conversations• Sharing• Presence• Relationships• Reputation• Groups

Types of social media

B

logs

S

ocial Network

M

icroblogs

W

ikis

V

ideo

P

odcasts

D

iscussion Forums

R

SS Feeds

P

hoto sharing

E

mployee Ideation Programs

Traditional ways of recruiting

W

ritten job applicants in response to an advertised position

R

egistering with employment agencies

I

nternet job boards

I

ndustry or corporate websites

Recruiting with job boards

W

orkopolis (www.workopolis.com)

M

onster (www.monster.ca)

Social media recruitment

I

ncreasing number of employment-eligible people spend part of their day on one or

more of these popular social platforms

G

ive an unprecedented boost to a company’s recruiting capabilities

R

elatively new

S

ocial networks:• LinkedIn (80%) Philip Kotler• Facebook (50%) Philip Kotler• Twitter (45%) Philip Kotler• Pinterest (15%) • About.me (10%)

SOCIAL recruiting platform

L

inkedIn

P

urpose:• Online Resume• Job Listing Recruiting Solution• Re-connect with people (professionals)

Benefits of social media to a company

5

35 million users on social networks

D

iscover professionals around the world

S

aves time and money

Benefits of social media for applicants

B

uild their own personal brand

C

onvenient and easy to use

D

emonstrate creativity and innovation

C

hance to work anywhere in the world

References

U

sing Social Media for Recruitment

P

interest Link

F

acebook Page

T

witter List

Y

outube Channel

B

lack , T. (2010, Apr 22). Inc magazine. Retrieved from http://www.inc.com/guides/2010/04/social-media-

recruiting.html

(

n.d.). Retrieved from http://mashable.com/2012/08/18/social-media-recruitment-survival-guide/