SOCIAL MEDIA IN HR

BY Sathiya Seelan D.P

IInd MSW (HRM) SFSMadras Christian College

Social Media “Social media describes a new set of internet tools that enable shared community experiences, both online and in person.

SM is a community of people with common interests who connect with one another to learn, play, work, organise and socialise. Communities can be large or small, local or global. They can be public or restricted to members.”

■ Geoff Jennings, Online Recruitment Specialist

Strategies

Business Involvement

Target Audience Definition

Social Media & Social Media Tools Selections

The best practices for social media usage for HR purposes• Keeping up with industry social networks by practicing recruiting, selection and screening

processes via participating in LinkedIn and Facebook since they are the most common social media platforms.

• Adopting social media in the HR departments can be very useful as a recruiting tool, a company’s reputation building tool, an online branding tool, and a community building tool.

• Subscribing to Blogs and RSS feeds.• Getting on Twitter which is the trend nowadays.• Initiate a policy for social media practices to clear out the goals of the usage and to control it

more, and it can limit the concerns and cons of the social media usage.• Defined a particular department to be responsible of social media management in the company,

you could make it a separate department or you can add these authorities to one of the existed departments.

• Providing training to the employees who are engaged in social media activities is a smart move and highly recommended.

SOCIAL MEDIA & RECURITING

Social Media Recruiting

Social recruiting is about sourcing and recruiting candidates via the different social media platforms. But that’s easier said than done…

Linkedln44%

Facebook30%

Twitter26%

Social Media Recruiting

Linkedln Facebook Twitter

social recruitment strategy

Social media channels Build communities Employer brand Increase visibility Engagement Ethics Social Recruitment process

Social media channels

Build communities

Employer brand Impacts the candidates’ choice as to their preferred employer.

Recruiting

Marketin

g

Talent War

Talent Acquisition

Increase visibilityA company has to be visible or “socially

present”, A wise choice should be made as to where a

company’s social presence would be effective and therefore should be developed.

Engagement:Engagement is not just about posting stories and jobs on the different channels where a company is present. Current employees should be involved and thrive engagement by showing pride in the company, their successes and by sharing company social events. A good way for a company to show its employment population and create a positive professional image. Engagement is also about listening to your followers and responding to their questions in a constructive way

Social Recruitment processOnce decided a company has decided to make the shift from traditional recruiting to social recruiting, the whole recruitment process should be reviewed, based on the following: On what channels the communities will be build?■ What technology do we use to manage our communities?■ Where will job requirements be posted?■ How do we deal with and treat the responses/applications?■ Which channels do we use for sourcing?■ How should recruiters build their own talent networks and

where?■ Clearly define all different roles in the process: recruiter, social

recruiter, community manager, …

Techniquesin social media Hiring Update of company Profile Use of Keywords Fan Pages Forums Chat Rooms Member Database Use of Hashtags# Media Posts

Recruiting tools

Customer Relationship Management

Search Tools

Interview Solutions

Social Media Tools

Mobile

Customer relationship management

Search tools

Social media Solutions

INTERVIEW SOLUTIONS

MOBILE TOOLS

Best Free Job Search Apps

Challenges and Roadblocks Legal & privacy implications Be prepared to be overwhelmed Spam It’s a moving target Companies need to overcome their fears i.e. giving control back to

the consumer This is a different form of communication – its much more than

marketing Be real & honest to the audience Can be a lengthy process to implement Being aware of your Social Media policy