USINGVIDEOFOR

SALESLEAD GENERATION

EMAILBRANDING

CUSTOMER SERVICETESTIMONIALSSTORYTELLING

EXPLAININGDEMONSTRATING

TEACHINGCOMMUNITY

SHARINGCATS

SALESLEAD GENERATION

EMAILBRANDING

CUSTOMER SERVICETESTIMONIALSSTORYTELLING

EXPLAININGDEMONSTRATING

TEACHINGCOMMUNITY

SHARINGCATS

BEARWITHME

YOU’RE BEINGEXPERIMENTED ON.

WHOAMI

WE’LL GET TO THAT LATER

WHYHOWWHAT

SIMON (SINEK) SAYS

START WITH WHY

WHYHOWWHAT

SIMON (SINEK) SAYS

WHY VIDEO?

BECAUSEIT’S

AWESOME.

96 PERCENT INCREASEIN EMAIL

CLICK-THROUGH RATESWHEN USING VIDEO

http://www.prnewswire.com/news-releases/getresponse-study-shows-video-emails-increase-click-through-rates-by-96-percent-78406237.html

TIMEONSITE

CARS.COM SAW AN INCREASE FROM 30

SECONDS TO ALMOST 6 MINUTES AFTER

REVAMPING VIDEO STRATEGY

http://files.brightcove.com/brightcove-casestudy-cars.pdf

65 PERCENT OF EXECUTIVES

VISITED AVENDOR’S WEBSITE

AFTER WATCHING A VIDEO

http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

WHYHOWWHAT

HOW DO I DO THIS?

BABY STEPS

EXPLAIN

http://youtube.com/v/w9Sx34swEG0

TESTIFY

http://youtube.com/v/IlbitnJr7Ww

BTSNot BTW

http://youtube.com/v/6svf7YiEwmw

http://youtube.com/v/G56FcfAL7mA

TEACH

http://youtube.com/v/Y_hVZ3rPzm4

WHYHOWWHAT

CATS.

MEOW.

STORYNot social or SEO

VIDEOIS ACOMMODITY

ANYONECAN MAKE A VIDEO

NOT EVERYONE CAN TELL A STORY

A STORY ISEVERYWHERE

A STORY ISEVERYWHERE

http://youtube.com/v/xtRQ-y9cKdM

SHORTANDCONCISE

BILBO BAGGINSCOVERS ONE OF THESE

FACESACTIONPEOPLE

VERY LITTLETALKING HEADS

VISUALSTELL THESTORY

OOO, PRETTY!

AUDIOCAN YOU HEAR

ME NOW?MEOW?

CATS!

PART OF SOMETHINGBIGGER LIKE

THEAVENGERS?

VIDEO.EMAIL.BLOG.

WEBSITE.SOCIAL.

BRAND.

GET STICKY

BE MEMORABLE.USE VIDEO

DISTRIBUTION

YOUTUBE

VIMEO

INSTAGRAM

FACEBOOK

YOUR WEBSITE

EMAIL

?

JOHNWIEDENHEFT

LINKEDIN

JOHNWIEDENHEFT.COM

CAITLINANDJOHN.COM