Utah bar association nuts and bolts of social media

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Nuts and Bolts of Social Media Which tools? How do I use 'em?

Kevin O'KeefeCEO, LexBlog, Inc.

Listening

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Feedly: The sites that matter in one place

Flipboard: Your social news magazine

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Image ℅ Flickr by Nan Palmero

How do I use it?

Personally crafted profile

Build network

Share items in status updates

Network with people engage in LinkedIn

Take contacts to face to face

Blogging

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Define your niche

Discover your passion

Pinpoint your skills

Identify with your audience

Solve a problem

Establish your goals

▪ Independent publication and site

▪ Brand with blog title first

▪ Value of design

▪ Authenticating information

▪ Comments

▪ Viewable on social and reader

▪ Mobile first

Building a blog

Keys to success

▪ Write to the medium

▪ Blog strategically

▪ Be relevant

▪ Be socially relevant

▪ Title

▪ Image

▪ One point

▪ Brevity

▪ Keywords and SEO?

▪ Meta description

Elements of a post

Social delivers news

Facebook

Twitter

Google +

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Twitter

How do I use it?

Start following/listening

Retweet and reply

Create lists

Share items with Twitter attribute

Meet people in the wake

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Facebook

How do I use it?

Get comfortable with privacy

Social is personal

Share personal and business items

Add "Facebook Friends"

Short form posting

LexBlog, Inc.Real Lawyers Have Blogs

@kevinokeefehttp://linkedin/in/kevinokeefehttp://facebook.com/kokeefe

Kevin O'Keefe