Utilising the Mentions Component

#brandwatchtips

Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs

2© 2013 Brandwatch | www.brandwatch.com

The Mentions Component

3

Why is the Mentions Component so great?

© 2013 Brandwatch | www.brandwatch.com

• Easy to use

• Quick insights

• Read verbatim in detail

• Manipulate the data using filters

• Bulk actions

• Rules and Alerts

4© 2013 Brandwatch | www.brandwatch.com

Use Case

5

Premier Inn

© 2013 Brandwatch | www.brandwatch.com

• Premier Inn PR Team

6© 2013 Brandwatch | www.brandwatch.com

Live Demo

7© 2013 Brandwatch | www.brandwatch.com

Key Takeaways

8

Top 5 #brandwatchtips

© 2013 Brandwatch | www.brandwatch.com

• The mentions component is your friend

• Use the “add to dashboard” feature to open up additional functionality when analysing peaks

• Create Rules

• Create Alerts

• Don’t forget about Live Stream

9© 2013 Brandwatch | www.brandwatch.com

Questions