UX Crash CourseCarrie Moran @digitalcarrieUser Engagement LibrarianUniversity of Central Florida

UX User eXperience

UX

UsabilityWebsite designTestingExternal usersTechnical skillsThe interfaceExpensiveA finite processA choice

UX Principles

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.”

From http://www.usability.gov/what-and-why/user-experience.html

UX >

UsabilityPeter Morville’s UX Honeycomb from http://semanticstudios.com/user_experience_design/

Experiences

Design for Experiences

Not for Interfaces

Where / When

❖ Physical spaces

❖ Online spaces

❖ Interactions with staff

❖ Signs

❖ Checkout slips

❖ Renewal notices

Experience: Checking out a Book

What are your touchpoints?

Product vs. Outcome❖Better library

catalog / website

❖Drive through window

❖ John can place a book on hold from his iPhone when he’s waiting to pick up his kids from school so he doesn’t have to take time away from work to do so

❖ He can pick it up in the drive through window of the library which means the kids stay in the car

❖ He has more time with his children & can focus while he’s at work

You vs. Your Users

You are one of your users, most users are not you

UsersLook around (up and down,

inside and out)

Patrons

Staff

Administration

Stakeholders

In the Wild...❖ UCF Libraries website re-design

project

❖ Specific demographics

❖ Students, Library Faculty/Staff, University Faculty/Staff, Administrators, Alumni, Community

❖ Main Campus, Regional Campus, Off Campus Local, Off Campus Afar

Opportunity Identification

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston S. Churchill

You are already doing UX

What you are (most likely)

doing

❖Tracking statistics at desks

❖Getting feedback from users

❖Helping users in your library and with your online sites

What else you can do

❖Tracking your “no”

❖Personas

❖Surveys

❖Focus groups

❖Ethnographic observation

In the Wild...❖ Passive data gathering &

analysis (Google Analytics, Springshare tools, Website searches)

❖ Persona activity

❖ Questions via social media, handouts & sticky notes

❖ Staff surveys

Testing

This is the fun part...

Pre-Design❖Usability Testing

➢ online or in person (or both)

➢ free or paid

➢ recorded manually or digitally

❖A/B Testing ➢ online or in person (or both)

➢ free or paid

Post-Design❖Everything listed in “What

else you can do”➢ Track no’s, personas, surveys,

focus groups

❖Card sorting➢ online or in person (or both)

➢ free or paid

➢ open or closed cards

Best Practices❖Test subjects should represent

your demographic

❖Incentives are nice, but don’t have to be expensive

❖Target power users and novices

❖Make it easy for the user

❖Agree to a standard for running & recording tests

❖Learn to love the numbers

In the Wild...

❖ Card sort using Optimal Sort ($)

❖ Initial site design

❖ Usability testing

❖ Site re-design

❖ Usability testing

Culture

Good UX takes a team

Collaboration❖UX happens in all spaces

❖(good) UX isn’t easy

❖Your staff are your users too

❖Communication fosters success

In the Wild...

Questions?carrie.moran@ucf.edu407-823-2590http://library.ucf.edu/staff/moran-carrie/