Hello

Joel Finnström@simpelism

www.slideshare.net/joelfinnstrom

UX in big organisations

UX in big organisationsIt’s

all

fucked up

!

But why?

Business is changing

80

From product to service.

Technology

Business

Technology

Business

Technology

BusinessFeelings

From product to service.

From product to service.

What to do?

Get to the core business

Get everybody involved in the

product

It’s about feelings.Not systems.

End to end teams

Usertest. always.

Iterate

Release oftenRelease early

In a world of continuous

improvement “projects”must die.

Examples

Monkey seeMonkey do

Integrate & Play

This is not a movie

Questions!