Design prescriptions for healthcare

Abhimanyu Kulkarni Philips Design

Spatial design

Communication design

UX design

Product design

Strategic design

2010

2015

2010

step prescription program 5

Collaborate  

The co-create approach

NICU 2030  

Innovate  

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Disruptive innovation vs. meaningful innovation

MARKET INNOVATION  

BREAK AWAY INNOVATION  

COST INNOVATION  

PRODUCT INNOVATION  

better product new to category new to Philips new to world

declining

mature

growing

emerging

Innovation type (proposition is…)  

Mar

ket

life

cycl

e (s

egm

ent

/geo

)  

Innovation mapping framework

Innovation mapping framework

better product new to category new to Philips new to world

declining

mature

growing

emerging

Innovation type (proposition is…)  

Mar

ket

life

cycl

e (s

egm

ent

/geo

)  

ROADMAP  

ADJACENT  

BREAK  AWAY  

Rapid co-creation

A collaborative, iterative process…

Business  immersion  

User  experience  flow  

Remote  UX  design  

UI  Development  

PuIng  it  all  together  

Rapid co-creation example

Differentiate  

23              Philips  Design              

Visiq  

The ultrasound archetype

The Visiq innovation

The Visiq innovation

Simplify  

29              Philips  Design              

Mobile obstetric

monitoring  

Build experiences  

Built around people needs

standardized efficient smart data management

blood result processing in 30 mins effective consultation

non-clinical settings

I need to get a screening done, but I am always pressed for time

Customers are always in a hurry to get back to office

We want to balance medical validity and convenience

Customer experience

Soothing, efficient spaces with enhanced positive engagement

Clinically relevant

Package selection based on unique customer profiling

Workflow efficiency

Intuitive zoning with clear guidance for users to enhance efficiency

Built around identified design principles

Entrance

Consultation ECG Massage chair Meeting area Meeting area Blood & urine ABI & PWV

Stress ECG CIMT Registration + pre-test + package selection

Massage chair Meeting area Meeting area

Spatial design as the experience foundation

Interface design as the experience enhancer

Interface design as the experience enhancer

1.  Collaborate 2.  Innovate 3.  Differentiate 4.  Simplify 5.  Build experiences

5 step prescription program

2014 Strategic partners to deliver better experiences

5 step prescription program

2015

2010