Brands of Love

A Valentine’s Day

Case Study

Compiled by @HulyaBalikci

and @Etta_Howell.

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The Formalities

This case study was not compiled for a specific brand, but purely

out of curiosity and a burning passion to showcase the impact of

Online Reputation Management.

If you would like us to do this for your brand, please contact us: www.saidwot.com/contact-us

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The Month of Love

Social media networks started buzzing already a week before

Valentine’s day, with “Valentine’s Day” and other related hash-tags

constantly taking over Twitter and images and cartoons uploaded

onto Facebook walls.

Brands would be foolish not to take advantage of this…

Some Love to Love:

While others Hate to Love:

And Brands Responded:

Some proved that Geeks also need love:

A mathematical formula spread virally,

that resulted in a heart when entered as

a Google search query.

Rovio announced that they will be

launching Angry Birds on Facebook as a

Valentine’s treat for fans.

Some proved that Geeks also need love:

Heineken created an app. that creates a

serenade for your valentine.

Some proved that Geeks also need love:

And Animoto added 3 more styles for

people to create Valentine’s day videos

in..

5FM related to those who are looking for love…

And aimed to help them find true

love…

Starbucks made love come alive:

Starbucks created an augmented reality

campaign.

They also offer eGift-cards with the

same designs as the mugs.

Woolworths aligned all their platforms:

And created a cool campaign for the big day:

The Body Shop also took part…

And launched a range of products known for their aphrodisiac properties.

Lastly, what would Valentine’s be without Lindt & a proposal?

Lindt is giving away a Shimansky Millennium

diamond ring in the name of love. And chocolate

of course.

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More Information

We have all the data and analysis available that went into writing this case study. If you are interested in receiving this, please contact us on the

details below.

If you want to know what is being said online about your brand, then contact us on the details below and we will gladly set up a demo account

for you.

South Africa: Tel: +27 11 021 8740 Email: infosa@saidwot.com Web: www.saidwot.com

United States: Tel: +00 (1) 704 450 2403 Email: infous@saidwot.com