Post on 22-Apr-2015
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Hello, I am Joacim M. Jeppesen Director, Business Development & Digital Innovation New York City www.valtech.com
16 offices, 9 countries, 3 continents. Listed on the Euronext Stock Exchange. Over 1,800 people, One agile organization. Turnover: USD $180 million
USA Korea
China
Sweden
UK Germany
India
Denmark
> 100+ International Digital Projects. Delivered.
France
We see the world in a unique light...
What we do!
Technology
Execute your strategy using technology
Strategy
Redefine your business strategy
Agile
Transform your organization
User Experience
Innovate you’re your customer touch points
Ò Content Management
Ò Customer Engagement
Ò E-Commerce Ò Mobile Solutions Ò Enterprise IT
Ò Digital Strategy Ò Customer Insights Ò Analytics Ò Social Business
Ò Application development
Ò Agile transformation Ò Agile coaching Ò Agile testing
Ò Concept Development
Ò Branding & Design Ò Content Strategy Ò Content Creation Ò Digital Marketing Ò Analytics
Helping brands embrace disruptive digital change.
Recognized in The Forrester WaveTM as one of Top 12 Global Commerce Service Providers.
Source: Nielsen
47%!47%!46%!
trust ads on
TV!trust ads in
magazines!trust ads in
newspapers!
-24%!-20%!-25%!
(The past 3 years)
81%!of respondents!indicated that friend’s social media posts directly influenced their purchase decision. !
Source: Forbes
Key Elements of Agile MarketingTM!
Ò Know your customers needs, or else…
Ò Good content sets the basis for longer term relationships
Ò Establish omnichannel platform to be efficient and consistent Ò Base your decisions on actionable data Ò Re-think organization to support collaboration
Ò Key to agility is processes
The Customer Life Cycle!
Stage 1 Need A
Relationship to your brand
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
The Customer Life Cycle!
Relationship to your brand
Stage 1 Need A
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
The Customer Life Cycle!
Relationship to your brand
Stage 1 Need A
Stage 2 Need B
Stage 3 Need C
Stage 4 Need D
Make Your Marketing Dollars Last Longer!
Time
Brand-Customer Relationship
Traditional push campaigns
High quality content that genuinely meet the audience’s needs
Bring IT & Marketing into a happy marriage!
Ò Align goals Ò Secure co-location Ò Create cross-entity processes Ò Joint system/tool ownership
Create & maintain iterative processes
Prioritize + Create + Roll-out+ Measure + Evaluate + Optimize
Strive for continuous
improvement