Post on 16-Jan-2017
transcript
Video
In 2015, 60% of all people preferred video over reading text
Video keeps visitors on your website
Video is more memorable than written content
Click here to read the full blog post about Video Trends in 2016
VIDEO TRENDS IN 2016
The World’s Most Comprehensive HTML5 Video Player
People are turning to a device for help
People want the right information, right away
To win a Video Micro Moment:Know how to identify themKnow how to act on them
Give users video content to answer their questions
VIDEO MICRO MOMENTS
The World’s Most Comprehensive HTML5 Video Player
VIDEO MICRO MOMENTS
The World’s Most Comprehensive HTML5 Video Player
Video content will become more interactive and measurable
1/3 of all professionals are familiar with the concept
In 2016, interactive video will become ‘a norm’
Want to see it in action? Check out Coldplay’s interactive video clip “Ink”
INTERACTIVE VIDEO CONTENT
The World’s Most Comprehensive HTML5 Video Player
Online video will continue to grow so everyone needs to develop their own video content
Very time consumingVideo has to be produced quickly
To save time and energy
Repurpose your Video Content
REPURPOSING VIDEO CONTENT
The World’s Most Comprehensive HTML5 Video Player
654,7 million videos uploaded by 66,7 million creators in 2015
Facebook switched from a Flash-based video player to HTML5 video playerFor all Facebook web surfaces Videos in the News FeedVideos in the Facebook embedded video player
Great signal for all other video distributors
FACEBOOK GOES HTML5
The World’s Most Comprehensive HTML5 Video Player