Vidgeo: Liquor Sampling via Social Networks

transcript

IntroducingTHE GEOSOCIAL

SAMPLER OPTIONLiquor sampling promotions driven by geo-

location and social media

Brought to you by

First Things First.Vidgeo...

... is a Geo-Social mobile application based on members "Likes" and "Location." Members can chat, video-chat, like and share what's going on in their Geo-Location on Vidgeo and on their Social Networks.

In the center of the app...

...is the HOT button. This is the icon that members tap to get related deals and offers from the sponsor.

The Vidgeo 411 Video...

For Brand's Here's the HOT part

Brand's can send direct messages to members as they come within the proximity of their retailers GEO-location

Bar XYZ in 123 Main St, Cityville invites you to try a free sample of

Vidgeo Vodka. Tonight. 8pm-1m. Click here to RSVP

For Example...

"Bar XYZ in 123 Main St, Cityville invites you to try a free sample of Vidgeo Vodka. Tonight. 8pm-10pm. Click here"to RSVP

"Bar XYZ in 123 Main St, Cityville invites you to try a free sample of Vidgeo Vodka. Tonight. 8pm-10pm. Click here to RSVP"

and an opportunity for brands to connect directly with the consumer, with which they can...

An Invitation to Sample...

get valuable, real-time feedback data from consumers...

gain insight into consumer preferences...

and create a social -yet scalable - communication channel to convert a casual consumer into a life-long fan....

gather qualitative consumer data such as demographics and consumption patterns...

Another HOT option...

Socialize it...Share itMembers can share the sampling event invite with their entire social network...

who can then download the Vidgeo app and also get the invite...

and who can then share it on their networks too...

Your event is goinga little VIRAL...

All of a sudden...

HOW DOES IT WORK?

THE GEOSOCIAL SAMPLER OPTION

When a member taps the Hot Button accepting the offer, a mobile QR code coupon displays on their phone along with a map and directions.

The member arrives at Bar XYZ and shows the server the QR Code.

The server scans the code with their Vidgeo Mobile phone QR code reader...

and delivers the drink!

The server scans the code with their Vidgeo Mobile phone QR code reader...

Rings up the order....

Back of the House: How does it work?

BOH. Step One:1. The supplier or suppliers marketer sets up a sampling event/events with a venue/venues. Venues can be on premise or off-premise retailes. Events can be at one venue or a thousand and can be a one-off, weekly or even daily event.

2. The venue's servers/bartenders download the Vidgeo app with QR Reader to their phones.

BOH. Step Two:

3. The Vidgeo members show their QR code to the server/bartender, who scans the QR code. An order and usage report is automatically generated and sent to Vidgeo.

BOH. Step Three:

4. The server/bartender rings up the drink.

BOH. Step Four:

5. At the end of the sampling event, the total drinks sampled are charged against the Supplier's or the Marketer's sampling account or credit card.

BOH. Step Five:

BOH. Step Six:

6. A full report is collated and sent to the Supplier, marketers, distributors and the venue. The report includes:

● Date, time, location and duration of event● Event Contact - name and phone● Venue Contact - Venue name, contact name and

phone #● Total samples delivered - timestamp of each

transaction● Sample description (mixed, straight, garnish etc) ● Name, Age, Sex, Facebook/Twitter and/or email

address of all sampler's● Future online marketing Opt-in confirmation of

sampler● Tasting notes - written feedback from sampler

THE GEOSOCIAL

Liquor sampling promotions driven by geo-

location and social media

SAMPLER OPTION

Vidgeo: Liquor Sampling via Social Networks

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