Post on 12-Jul-2015
transcript
S.W.O.T. AnalysisBeltyukova Anastasiya, Ershova Anastasiya (M-10-1)
Violet is not exception.
Violet is a perfect place to
meet friends and business associates,
spend time in the «world of love» with your partner or
enjoy a conversation with a family.
STRENGTHS
✤ Central location
‣ Sweet-shop bakeries:
Ekaterinensky, 87
Dokuchayev, 42
‣ Coffee houses:
Siberian, 61
Siberian, 17
STRENGTHS
✤ Cash & non-cash payment
STRENGTHS
✤ High quality of service
STRENGTHS
✤ Free Internet connection
STRENGTHS
✤ Gift certificates
✤ Beautiful interior and lovely atmosphere
STRENGTHS
✤ Wide range of tea, coffee and confectionery
STRENGTHS
✤ The high quality of products
STRENGTHS
✤ Good reputation of the firm
✤ Regular customers
STRENGTHS
✤ Free training of future personnel
✤ Good conditions for workers
WEAKNESSES
✤ The high prices
WEAKNESSES
✤ No official site
WEAKNESSES
✤ No Advertising Campaign
OPPORTUNITIES
✤ Line extension
✤ Opening new chocolate houses
✤ Website creation
✤ Extensive marketing campaign
OPPORTUNITIES
✤ Attraction of investors and sustainable suppliers
✤ Advertising campaign
✤ High entry barriers
THREATS
✤ Increasing pressure of competition
THREATS
✤ Thieves
THREATS
✤ Decrease of total level of purchasing power
✤ Disadvantageous government policy
✤ Dramatic increase of rent
✤ Change in customer preferences
THREATS
✤ User dissatisfaction
✤ Inflation
✤ Raise in prices for coffee, milk and other products
RECOMMENDATIONS
✤ Should review and check their marketing strategy.
✤ Should take on advertising campaign.
✤ Should create the website.
2013
THANKSfor listening