S.W.O.T. AnalysisBeltyukova Anastasiya, Ershova Anastasiya (M-10-1)

Violet is not exception.

Violet is a perfect place to

meet friends and business associates,

spend time in the «world of love» with your partner or

enjoy a conversation with a family.

STRENGTHS

✤ Central location

‣ Sweet-shop bakeries:

Ekaterinensky, 87

Dokuchayev, 42

‣ Coffee houses:

Siberian, 61

Siberian, 17

STRENGTHS

✤ Cash & non-cash payment

STRENGTHS

✤ High quality of service

STRENGTHS

✤ Free Internet connection

STRENGTHS

✤ Gift certificates

✤ Beautiful interior and lovely atmosphere

STRENGTHS

✤ Wide range of tea, coffee and confectionery

STRENGTHS

✤ The high quality of products

STRENGTHS

✤ Good reputation of the firm

✤ Regular customers

STRENGTHS

✤ Free training of future personnel

✤ Good conditions for workers

WEAKNESSES

✤ The high prices

WEAKNESSES

✤ No official site

WEAKNESSES

✤ No Advertising Campaign

OPPORTUNITIES

✤ Line extension

✤ Opening new chocolate houses

✤ Website creation

✤ Extensive marketing campaign

OPPORTUNITIES

✤ Attraction of investors and sustainable suppliers

✤ Advertising campaign

✤ High entry barriers

THREATS

✤ Increasing pressure of competition

THREATS

✤ Thieves

THREATS

✤ Decrease of total level of purchasing power

✤ Disadvantageous government policy

✤ Dramatic increase of rent

✤ Change in customer preferences

THREATS

✤ User dissatisfaction

✤ Inflation

✤ Raise in prices for coffee, milk and other products

RECOMMENDATIONS

✤ Should review and check their marketing strategy.

✤ Should take on advertising campaign.

✤ Should create the website.

2013

THANKSfor listening