Post on 27-May-2015
transcript
Vision Session
5th Natural Europe Project Meeting
26-28 September, 2012
Natural History Museum of Hungary, Budapest
What we do so far
• We usually discuss on the audiences that you think Natural Europe should address
• We also think of services you would like to see deployed, etc.
• We asked you to identify these audiences and/or services by writing on post-its and sharing with the group
Vision Document
• D2.1 White Paper on Natural Europe Vision
• Living document – incorporates input from meetings, online tool and campaign (soon)
• Reflects changes in the project implementation as we move forward
“Vision Box”
• If Natural Europe was marketed in a box, how would this look like?
• Emphasize unique characteristics of the product, avoiding long lengthy descriptions
• Who? What? When? Where? Why?
Imagine it’s September 2013
The iPhone 5s is about to be launched!!!
But the iPhone usually sells itself, so
let’s think about Natural Europe products…
Natural Europe
• Natural Europe is also launching a new product bundle, containing all the services and content the project has produced
• If all of these were to be packaged in one box, how would this look like? – Identify the slogans and text that would be
printed on the box– How about the art work?
Natural History in-a-box
Getting Creative
• Each one gets a post-it and a marker and thinks of 1-2 phrases that MUST go on the box
• 10’ to think it over
• 10’ to share everything on the board
Examples
• New & improved interactive installations!
• Amazing pathways that will make you cry!
• Etc.
Getting Artistic
• Let’s design the box!
• Sides are usually reserved for instructions, description of contents of the box, etc– But we can do anything we want with them!
• Top and bottom?
Draw your ideas!
• 10’ to think and sketch some
• 10’ to share with the group
• No “Picassos” needed here, a sketch of what you think is enough!
Natural Europe
The closest thing to nature!
Natural Europe
The closest thing to nature!
Example
FRONT BACK
Voting
• Let’s vote on some designs and “slogan” ideas that will go on the box
• The final result will be e-mail to you soon!
• Thanks a lot for the inspiration!