Post on 18-Jun-2015
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VISUAL COMMUNICATION
Visual communication. Definition:
Visual communication is a manner of communication with the aid of images. It is primarily expressed with images that may include: signs, typography, drawing, graphic desing, illustration, industrial desing, advertising and animation.
Visual communication. Definition:
We can see images of the reality (newspapers…) with an informative purpose, or artistic productions with an esthetic finality. Furthermore, in any artistic production, the visual communication is based on the inner need of express feelings and thoughts.
Visual communication. Definition. Codes:
Like verbal language, audiovisual has its own codes.
Visual communication: Elements
Iconicity levels. It refers to the level of similarity with reality Format, size Texture, colour Light, ilumination Text
Jackson Pollock and the abstract Expressionism
Goya: Black paintings
Impressionism Monet
Visual communication: Elements
Changes in the styles refers to changes in society, to changes in fashion and customs in general.
Graffiti and Street Arthttp://www.graffiticreator.net/
Picasso
It is important to know how art have changed across the History.
Knowing different styles and their relationship to society and certain context will help us value and appreciate art in all its manifestations.
Nothing is coincidence ...
Purpose of images:
Publicity, advertising… PERSUADE
Purpose of images:
Newspapers, pictograms… TO INFORM
Purpose of images:
Artistic image:
emotion, feelings…