Post on 14-Aug-2015
transcript
Everyone’s a communicator
• Most administrators see themselves as good communicators…-- however strategy may be lacking-- they may favor hype over substance-- they may not understand SEO, social media and other communications techniques
Data significance• No dean wants to tell
a faculty member that his/her program isn’t important
• Use data to make your points
• However, not all data is good, and they know it
Don’t just give facts, tell a story
• Data is boring, stories are interesting
• Data is numbers, stories are words
• Data has no meaning, stories have a point
Tools • Sprout Social• Analytics on Twitter• Google Analytics• Add This• YouTube Analytics• Real Magnet/Constant
Contact• Meltwater
Share the not-so-good?YES! Knowing metrics tells you what NOT to do
April Foolishness Campaign• Facebook Impressions: 14,393 • Total Reach: 9,530 • Total Money Spent: $25 Conclusions – Numbers not higher than a normal week