WALMART

Extreme Makeover:

Wal-mart Edition

I.Overview

Million of Walmart customers witnessed the big reveal at grand reopening across the country .

I.Overview

Walmart are getting an extreme makeover, from the color, spacing assortment of goods up to changes of merchandise with marks bigger and bolder sign age.

I.Overview

In 2008, “Project Impact “ was launched which aims to improve the Walmart shopping experience and increase sales. According to Project roll out schedule 70% of US stores will undergo upgrade by the end 2012 and the remaining renovation will wrap up in to 2014.

I.Overview

They launched project impact during financial crisis in US, they take advantage sag economy, they had low prices to get more customers

I.Overview

Walmart made changes of the placement of their shelves. They shuffled departments for easier and better shopping experience customers.

I.Overview

Walmart load up on hot gadgets such as Apple’s iPhone 4, iPad , 3D TVs in home entertainment to increase stores sales.

I.Overview

Groceries are expanding Walmart great value stores brand consumable

Bill Simon, executive Vice President and chief operating officers of Walmart, confirms bankers point that having less inventory in stores resulted in higher in stocks not lower in stocks.

Simon remarks that the project impact which ultimate goal is customers satisfaction is to give and improve the shopping experience for customers by providing them an access and visibility to departments in the store.

II. Time ContextPresent time

III.ViewpointVice Chairman of Walmart Stores,Eduardo

Castro Wright.

V.Statement of the problem:

How will Walmart increase more sales with the changes and improvement they did in their business ?

VI. Statement of ObjectivesGive more convenient service to the customer

Hire an employees that can give a better service to customers,in that customers will feel happy and there’s a chance that their customers will be loyal to them.

Statement of Objectives

Make their business more attractiveBy making classy or vibrant colors inside

the Walmart,having a good shopping place is attractive to people.

Statement of Objectives

Promote their new business by advertising it using social networking sites,radio and television.

On endorsing their business they must hire a credible , popular personality that will represent or endorse the new Walmart.Using social media on promoting Walmart will be easier to promote their new business because it can be easily spread and address it to the people

Add more hot product or “in”.

Statement of ObjectivesGive low prices to their goods

Set their product at low prices,it is attractive to people that they have a good and classy shopping places.

VI.Areas of Consideration

STRENGTHThey have million customersUnbeatable low pricesThey have loyal customersThey have strong store nameThey have quality and new productsThey have lots of strategiesThey are popularThey are competitive

VI.Areas of Consideration

WEAKNESSES

Negative Stories of Walmart

Protesting people against their past service

VI.Areas of Consideration

OPPORTUNITIES

They can be the most indemand in global market

Be one of the world’s best shopping store

Expand more branches globally

VI.Areas of Consideration

THREATS

Loyalty of the customers to their competitors

Customers may move to other stores because they don’t like the new Walmart

VII. Alternative Course of Action

1) Making promos to their products.Advantage: The customers will be more

attracted to their goods and has a chance to become indemand 

Disadvantage: They will have small profit 2) Expand or add more branches of their business

Advantage: The more branches,the more chances to gain more income and it will be more known globally

Disdvantage: High capital needed in building new branches

VIII. Conclusion

To improve the Sales of Walmart stores, we recommended them to expand their branches into different places because it will be more popular globally.It’s a chance for them to gain more customers.They must build the branch in a convenient place where their target market can easily go their.The more branches, the more chance for them to have higher income or sales.

IX. Plan of Action

Look some investors in investing a capital on building new branch

Make a Plan on how will they build the businessChoose a proper place where it will be

convenient and indemand to customersHire people who will construct the buildingHire employees that will work on the new

Walmart store.Open the new business

GANTT CHART