Want more Customers? ... Give them a HUG

transcript

Want More Customers? Give Them A HUG

!Then Boost your Business with Social Media

Want More Customers? Give Them A HUG

Presented by Ola Agbaimoni - The Business Detective

Overview

• Welcome and Introductions!

• The Business HUG!

• Boost your business with social media

Overview cont.

• How Content Creates Buyers!

• An Effective Online Presence!

• Questions and Answers

Welcome & Introductions

• Aka The Business Detective!

• Background in public sector regenerations and place making !

• Social media marketing specialist!

• 17,000+ Twitter followers

• HUG = !

• Hear !

• Understand and !

• Give back incredible value

What is it?

Give Your Customers A HUG!

• What is required to get a HUG in the real world!

Know !

Like !

HUGS In General

• Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.

Business HUG

• The customer really is always right and he/she now has more power than ever before to exercise being right!

Rationale

• Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.

Rationale

Builds your bottom line by

Increased word-of-mouth activity

Repeat business

Customers willing to provide their information

Benefits

• The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.

Benefits

When a customer Hugs you back it will always lead to:

More strangers becoming prospects

More prospects turning into leads

More leads converting into customers and

More customers becoming raving fans

Benefits

Start by HEARING what your customers are saying

•Who are your customers?

• Listen

• Engage

• Survey

UNDERSTAND what this means for your business

• The so what...

• How are you the solution?

• How are you Standing out in the crowd?

GIVE back incredible value

• Convenience: Make your product/service more convenient to access or pay for

• Speed: deliver the product or service faster than your competitors

• Education and training: be a thought leader, the go to person

• Eliminate risk: Transfer risks from the customer to your business

• Quality: provide a high-quality services/products.

• Safety and security:

Social Media Your 21st Century Marketing Tool

What is Social Media?!

• Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.

Sales & Marketing Model

H= Hear U= Understand G= Give back incredible value

Social Media Myths

You have to be on all social networks to benefit from Social Media!

You don’t have to be on social media at all it’s just a waste of time!

It’s a great place to sell stuff

Why Social Media?

Is it for business?!7 out of 10 internet users are a member of at least 1 Social Network!1.5 billion people are using Social Networking sites!

Is it for your business?!Your customers are there can you afford not to be?

Business Benefits of Social Media

Social Media provides your business with an opportunity to:

Engage

Listen

Understand

Respond

Add incredible value Boost your business with Social Media

The Caveat

A Flywheel Magic beans

verses

Steps to building an effective online presence using social media

• Who!

• How!

• What !

• Where !

• When !

• WhyBoost your business with Social Media

= A Social Media !Strategy

Quick Overview

• FacebookSocial network that connects people personally and professionally through connections, messages, photos & videos

• Statistics!– 1.23 billion users!– If Facebook was a country 3rd largest!– 48% female users!– 36% from 35-64 age group

Quick Overview

!Google+!

• The second largest social networking site. Google describes it a as the "social layer" that enhances many of its online properties.!!

• Statistics!– 343 million users!– 46% female users!– 36% from 35-64 age group

Quick Overview

Twitter!• An instant messaging system that lets a person send brief

text messages up to 140 characters in length to a list of followers!!

• Statistics!– 241 million active users!– 45% female users!– 36% from 35-64 age group

Quick Overview

LinkedIn!• A business-oriented social networking site.!!

• Statistics!– 277 million users!– 43% female users!– 42% from 35-64 age group

Quick Overview

YouTube!• A video-sharing website on which users can upload, share,

and view videos!!

• Statistics!– I billion users!– 4 billion videos streamed each day!– 2nd largest search engine

Quick Overview

!Foursquare!

• This is a location mapping and social networking service that allows users to let their friends know what they are up to by checking in to different venues. !!

• Statistics!– 45 million users!– 1.3 million businesses!– Usage almost 50/50

Quick Overview

• PinterestA pin-board style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies.

• Statistics!– 70 million users!– 68% female users!– Most popular age group 25-34

Quick Overview

InstagramAn online photo-sharing and social networking service that enables its users to take pictures, apply digital filters to them, and share them on a variety of social networking services.

• Statistics!– 130 million users – 42% from 18-49 age group

Create buyers!!!!!

• What makes digital content create buyers?

Boost your business with Social Media

Engage and build relationships !

Solve problems

Provide valuable

information

Answer questions

Pose questions

EntertainBoost your business with Social Media

Engage and build relationships !

Focus on the BENEFITS of your product/service

Share other peoples information

Be present (support with automation)

Be consistentBoost your business with Social Media

Engage and build relationships !!!

Be yourself

Be authentic

Boost your business with Social Media

Your Questions Answered

28th November 2014

Where to Get Help

• www.eelanmedia.com • Online social media course • Only £27 • Rapid Results 90 • Only £55