Post on 08-May-2015
transcript
B2B Social Media Marketing
HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT
THEN
NOW – SME
30 Million people in the UK are on Facebook 60 minutes a day
Why use Social Media?
Social Media is about the importance of customers.
It empowering SME to make meaningful change to better serve your customer and build loyalty.
You get honest feedback to build solutions that better meet the customers needs.
Understand the wants and needs of the customer …Let them tell you.
More than 300,000 people already paid with a Tweet or a post on Facebook!
Twitter has 140 million tweets per day, which averages about 1,000 tweets per second
THE BIG NEWS
Influence Search Rankings
Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article
Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook
What we TWEET matters and what we SHARE matters
& &
So why are people really on Social Networks?
23% of Twitter users follow businesses to find special promotions or sales
14% of Twitter users use the stream to find and share products and opinions
25% of customers connect with brands on Social Networks to receive discounts
More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow
Social Network visitors spend 1.5x more online that other Internet users
Four Step Process
Business Goals
Increase salesGenerate leadsThought leadershipProduct LaunchTest IdeasCreate ChannelsReduce SupportCounter Feedback
Measurement
LeadsMedia mentionsSpeak opportunityCustomer SatisfactionTime To marketPositive sentimentService calls
Tactics
More prospectsMedia relationsEducate customer Channel partnersMove customer service onlineTrade associationsAdvertise
Tools
BlogHire PRVideoFacebook Fan PageOnline Customer CommunityNewsletterTrade Groups
Four step process for Social Media Selection
Taken from Social Marketing to the Business Customer
Brand Continuity
Find Your Target Audience
LEAD StrategyListenRSS Feeds
# Hastags
LinkedIn Advance Search
Who To Follow
FacebookYourOpenBook.org
BlogsWebsitesTwitterGoogle.newsCragslistWikipedia
STEP No.5Experiment
Hootsuite Social Automation
LEAD Strategy
SEO
Bit.ly
Social Media Analytics
Apply LEAD Strategy
Website Analytics
Develop
Customer Acquisition Journey
Step-By-Step Journey To A Happy Customer
+
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What Works
Doesn’t Work
Measuring Social Media Effectiveness & Engagement
LEAD Strategy
All Media Must Be Digital
To build brand advocates and engage ...It must be mobile.
It must be Spontaneous 50% of all mobile traffic is accounted for by Social Networks
It must be easy to access Slidshare (Powerpoint), Sribd (PDF) YouTube (Video)
It must do more than simply being a digital version of the traditional message
It must be able to make itself more shareable, findable and social
Where there is value, there are consumers willing to share it.
Case StudyFive days after posting the videos on their specially designed website,
Will it Blend, and on YouTube. They had 9.5 Million views on YouTube.”
150 Million upload the videos and shared.
In fact, so popular is this worldwide phenomenon that 210,000 people logged on to eBay to view the leftovers of a blended iPod and iPhone. The
dust of each of these products fetched $800 and $901 respectively
Case StudyYouTube
Over 100 Videos4000 Facebook FansVP in a room for 12 hours on Video Webcast
RESULT: CUT SALES CYCLE BY 30% IN 1 YEAR
Case Study
Small team to 125 people Monitor 3000 mentions a week
Blogging (15 writers) – Forums – 42 Facebook Groups - Twitter – 12 LinkedIn Groups
Twitter Time for a new phone system2 weeks later £150,000 sale
Case Study
The Worlds Largest Future ExchangeIndustry Highly regulated
Twitter 780,000 followers80% Share – 20% Related to CME
Blogging – Delicious – StumbleUpon – Twitter
2 HOUR SOCIAL MEDIA B2B TRAINING
• 3 MONTH STRATEGY• TOOLS TO ANALYTICS • MAKE YOUR BUSINESS MORE SOCIAL• GLOOPLE
COMPLIMENTARY7 Day E-course
COMPLIMENTARY7 Day E-course
COMPLIMENTARY7 Day E-course
COMPLIMENTARY7 Day E-course
Warren Knightwww.warrenknight.co.uk
Warren Knighte: warren@warrenknight.co.ukt: @wvrknight
Gloople – Making Shopping Socialwww.gloople.co.ukt: @gloople
Tell us What
You Think
If you strategy is stand alone it will fall alone Integration with your PR and Marketing activities are KEY