Washroom Advertising Pprosoal_for_GMR_Airport_Hyderabad

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WASHROOM ADVERTISING PROPOSAL

integrated marketing communicationsWashroom Advertising -Advantages

•Absolute Captive Audience - Undivided Attention.

•Greater Reception -. A Casual, Relaxed Atmosphere & Interactive experience

• Extended Viewing – In the Viewers Face, Up to One to Two Minutes.

•Ads are read 95 – 100% of the time

•Undivided Attention – No Tune out, trashing or turning pages.

•Memorization – 90% remember ad details.

•Audience targeted specifically by matching customers - Gender Specific

•A Welcome Alternative looking at an washroom environment

•Longest Dwell Time (1-4 Mints)

integrated marketing communications

Foot Fall-Summary

Foot Fall :Facts & Figure

Foot Fall Number of WashroomVisitors.

Per Month 1 Million + 6,00,000+

Total Number Of Visitors For All Washrooms Per Month 6,00,000+

Average Time Spending In Washroom (Ladies + Gents) 2-5 Minutes

ON MIRRORS

Whether a restroom is busy or not, almost everyone will spend some time in front of themirror washing their hands. Something like Colorful Adhesive Film or Vinyl Cling can attract the attention of sink users and give them an impression of your brand. While these advertisements work well in both Men and Women’s Washroom, they are especially effective when targeted at Men & Women, since they both tend to spend more time in front of the mirror.

The great thing about Washroom advertising is that it’s relatively Inexpensive and Effective so Brands have the freedom to experiment with their marketing strategy. They have the choice of using the washroom medium for a few months and then change their strategies by switching to a different options of Washroom Medium.

To make the biggest impact, Brands can use all the types of Washroom Advertisements at once to create a domination effect in a Washroom Area.

No matter which type of Washroom advertisement they choose, this Non-Traditional & Experimental form of advertising is sure to bring greater attention to their brand and an increase in business’ profits.

Space Utilization For Washroom Advertising Medium

Creative Mirror Decals

On Doors And Walls

Capitalizing on this captive audience and offering advertisers the unique ability to target their market by gender, high impact cubicle door advertising is an effective way to communicate to people in public yet also personal locations.

The cubicle door panels can be positioned on either the outside or inside of the entire height and width of the cubicle doors.

The advertising creative is presented as a 'wrap' covering the entire surface of the door making it impossible to ignore. This innovative presentation ensures your ad receives the attention it deserves.

Creative Door Wraps

High impact cubicle door advertising is an effective way to communicate to people in public behind closed doorsCapitalizing on this captive audience by offering advertisers the unique ability to target their market by gender.

The cubicle wraps can be positioned on either the outside or inside of the entire height and width of the cubicle walls.The advertising creative is presented as a 'wrap' covering the entire surface of the cubical making it impossible to ignore.

This innovative presentation ensures brand advertisement receives the attention it deserves.

Creative Cubical Wraps

ABOVE URINALS

Generally, those using urinals have nowhere to look but straight ahead. This creates the perfect opportunity to place an advertisement in an area of direct eyesight -it’s hard to miss a message when it is only inches from viewer's face.

Urinal Advertisements And Classic Frames Above Urinals are best suited to locations without congestion, where most of the person’s time is spent in front of the facilities.

Urinal Wraps

The Classic Frames Panels are positioned in highly visible Washroom areas including

above urinals, hand dryers and on the back of cubical doors.

The advertising creative is presented in a stylish portrait A3 aluminum frame with a

tough front ,Allowing for quality reproduction and presentation.

This sophisticated delivery ensures it receives the undivided attention.

Classic Frames

Classic Frames – Backside of Doors

Portable Vending Machine

Sampling And Product Displays

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Washroom Advertising Pprosoal_for_GMR_Airport_Hyderabad

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