Water Export Dag 26 juni 2009 Klaas Knies Watertechnologie

transcript

Klaas Knies©

Juni 2009

Water Export Dag 2009Water Export Dag 2009

Export, a matter of controlExport, a matter of control

Export starts with Export starts with

5 P5 P’’ss

Proper Preparation Prevents Poor Proper Preparation Prevents Poor

Performance Performance

Export is no order tap!Export is no order tap!

Export is think, Export is think,

check andcheck and

go!go!

The first questions are:The first questions are:

W.H.A.T.?W.H.A.T.?

•• Do we Want?Do we Want?

•• What do we Have?What do we Have?

•• Are we Allowed?Are we Allowed?

•• Is there a Team?Is there a Team?

Internal check upInternal check up

External check upExternal check up

Operational check upOperational check up

•• Company objectives / goals Company objectives / goals

•• SW(ot)SW(ot)

•• Marketing research (sw)OT Marketing research (sw)OT

•• Market strategyMarket strategy

•• Marketing mixMarketing mix

•• Sales supportSales support

•• Delivery conditionsDelivery conditions

TeamworkTeamwork

•• Motivation by CommunicationMotivation by Communication

•• Export checklistExport checklist

USP (Unique selling point)USP (Unique selling point)

•• Why me?Why me?

MarketMarket

•• Where?Where?

•• Who?Who?

•• Any movements? Any movements?

Export marketingExport marketing

•• Watch and ListenWatch and Listen

AlertnessAlertness

•• Company Company

•• Product Product

•• MarketMarket

•• ClientsClients

•• FinanceFinance

•• PoliticsPolitics

RisksRisks

•• FinancialFinancial

•• LegalLegal

•• Commercial Commercial

ConflictsConflicts

•• PreventPrevent

•• Defend Defend

Training and coachingTraining and coaching

•• Update knowledgeUpdate knowledge

•• Secure experienceSecure experience

•• Promote open mindPromote open mind

Export is Export is

fixing a job together!fixing a job together!

Water Export Dag 26 juni 2009 Klaas Knies Watertechnologie

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