-changing user experience-

usability testing

• Westfield Mall, five individuals, one task & one recording.

• Users need easier navigation on Wattpad.

• features to change:

feature before

feature after

KPI’s

# keywords searched by user/ session.

categorized stories in user library.

ave. time/ user session to select new story.

Better ?

• better story selection process.

• stories customized towards user preferences.

• better interactive Wattpad.

• better Wattpad user experience.