Web Design - it’s not what they told you

Uzi ShmiloviciCo-CEO

Internet

Retail

Statements

TV

Printed Media

Outdoor (Billboards)

Phone

Face to face

Touchpoints

Internet

Retail

Statements

TV

Printed Media

Outdoor (Billboards)

Phone

Face to face

TouchpointsAttracting bigger marketing budgets and initiatives.

=

But why?

?

Everyone. Anytime. Anywhere.

Everything is measurable

The web2.0 revolution

Interactive Experiences

Brands using the web

E

The designer’s role

!

1992

1994

1998

2003

2008

The three ingredients:

!

Visual

Interface

what is it?

Interface

Experience

The ultimate web designer

=

Visual ExperienceInterface+ +

What it takes?

!

Use of theory and fundamentals of design.

Passion for the medium (do you twitter? do you blog?)

Learning and inventing new design technics.

Understanding the technology.

Understanding the business.

Hard work.

1,000,000 NIS

We are summoned to the strategy table.

Thanks!www.netcraft.co.ilwww.netcraft.co.il/bloguzi@netcraft.co.il