Web strategy

transcript

Web strategy

ICARDA2.0 :: re-design project

Overview

• Site mission, design goals & scope• Research findings• Functionality

..provide access to research outputs.. increase impact by communicating knowledge more effectively

Theme: 'enabling conversations'

Site mission

Improve ICARDA’s external presence :Establish the ICARDA brand as the dominant thought leader on dryland agricultural research.Ensure transparency to stakeholders :

Open a window on ICARDA’s research impact and demonstrate effective use of resources.Increase usability:

Provide effective access to ICARDA’s research outputs and knowledge

Facilitate stakeholder interaction :Enable conversations and collaboration with key stakeholders

Site goals

• Refresh homepage design• Enable dynamic reuse of content by �

implementing CMS• Develop templates to improve information �

design and assign content responsibility• Improve information architecture and �

navigation• Enable online collaboration (seamless, �

single log-in, secure)• Improve and refine search�• Improve accessibility of website (AAA, �

mobile, low bandwidth, Arabic)

Design objectives

• Research context, content and users�• Develop new information architecture�• Write web strategy�• Redesign Homepage�• Implement Content Management System�• Implement search function�• Bring � www.icarda.org up to web 2.0 standards• Build online collaboration space�• Migrate content to new site�• Design blueprints and wireframes�• Develop ca. 30 page templates�• Built and test prototype�• Provide training for use of CMS�

Project scope

Research

.. 3.4 pages per visit

.. 75% leave in 30s or less

.. 7000 hits per day

.. Jobs page most visited

(as of 23 Feb 2010)

Web stats

Search cloud (Google)

.. simplify

.. consistent layout

.. re-write content

.. integrate social media

Heuristic evaluation

.. content audit

.. content inventory

.. content map

.. content model

Content analysis> content model > low level IA

Content map

.. interviews

.. online survey

.. card sorting

User research> mental model > high level IA

.. impact seekers (donors & policy makers)

.. media

.. researchers (ICARDA, Outreach, NARS, CG & wider scientific community)

Key stakeholders> Personas & Scenarios

• Compatible with their priorities�• Measurable ROI�• Mutually beneficial partnerships�• Need responsiveness and flexibility�• Well-written, clear and current �

information• Targeted, relevant, impact-based reporting�• There is a need for “results”�• Prompt, brief, non-scientific reports which �

specify outcomes and impacts• Synthesis project reports�

User needs :: donors & policy makers

• stories with a human face• news releases• resource section• images• events calendar• expert guide• personal contact and ongoing

relationships

User needs :: media

• Reduce email traffic�• Take advantage of Web 2.0 tools�• Improve findability of documents and data�• More e-communication�• Brief, targeted, timely information�• Clearing house: Facilitate the sharing of ICARDA and �

NARS information• Feed in stories to CODIS�• Help with media liaison �• Increased visibility• Regional representation�• Researcher profiles with accurate contact data�• Improved internal communication �• Improved response rates

User needs :: researchers

..Browse publications ..Browse projects

..Browse staff +.. Search.. Online collaboration (blogs, wikis…).. Social media integration, RSS feeds..... Media section (press releases, contact,

events calendar)

Core functionalities

.. the software (CMS Drupal)

.. no page without owner

.. focal points keep content current

.. publishing process approved by final editor

.. content flow model

Content management ::re-use & re-cycle

Content flow

.. 2nd of 3 iterations of building & testing

.. 2 weeks each round

.. synchronized with intranet project

.. now we test structure only

.. no visual design yet

Approach :: agile design

.. permanent URL for evolving prototypehttp://beta.icarda.org

.. project websitehttp://manaf.drupalcafe.comhttp://icarda2.benale.net

icarda2.0 :: prototype

Web strategy

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