[WEBINAR] Holiday Prep: Here Comes the Flood

transcript

#holidayPPC

trada.com

Holiday Prep:

Here Comes

the Flood!!!

trada.com

#holidayPPC

Director of Account Management and Earlybird Planner Matt Hessler

trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyer

Marketing Manager and last-minute shopper Anna Sawyer

trada.com

The cardinal sin of landing pages?

Matt Hessler: @fasterstill Anna Sawyer: @annafsawyer

Your cross-department readiness plan

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The cardinal sin of landing pages?

alerts for sold-outproducts

inventorymanagementand readiness

be preparedto pause

ads for sold-outproducts

Oct 28:Search analysis

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This week:

to determine top sellers by volume and highest

Year-to-date and last year’s data

Perform a search analysis:

Reports

Pull this data from internal sales reports, Google Analytics, and

AdWords.

Nov 11: Landing page

checklist

literally a checklist!

good landing pages for high-volume sellers

SEO-optimized

disambiguation pages

For tips on landing page optimization, check out last month’s webinar on

landing pages at trada.com/resources

trada.comMatt Hessler: @fasterstill Anna Sawyer: @annafsawyertrada.com

Holiday Prep:The Scienceof Landing Pages

So what the heck is a disambiguation page?

Nov 18: Ad copy checklist

write copy for Black Friday, early bird and

late shoppers

have all copy approved ahead of time (Facebook)

calendar of pricing

write copy for all ads, then pause

Ad copychecklist

Early birds

one-day-only/limited quantity

coupons

extended support/service

impulseadd-ons

Early birds

price comparison

quality

shippingdeals

price guarantee

Last-minute shoppers

rush holiday delivery

instock!!!

last-minute steals

Nov. 23Deploy ads!

What aboutFacebook?

focus on purchasing:put prices in your ads!

send traffic to your website

consider your ROI (for once)

include a countdown to Christmas. Change ads

every day

Facebookchecklist

Remember to communicate with your team and across

departments!

Here’s to a greatholiday season!!!

Here’s where we take two minutes to tell you that you can use Trada to do all this

PPC holiday prep...

... and it doesn’t cost any more than if you were to do online

advertising yourself.

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Trada has a large, global crowd of certified paid search experts who do online

advertising for you.

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Multiple experts work on your campaign at

the same time.

You get:

Diversity of thinking

Constant optimization

Multiple ad networks

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and they already know how to run successful search campaigns!

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It’s pay-for-performance.

There are NO fees: no startup fees, no management fees.

You can get started right away.

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For more information or to schedule a demo, email sfox@trada.com

trada.com

@annafsawyer@fasterstill

Time for questions!

[WEBINAR] Holiday Prep: Here Comes the Flood

Technology