Finding your Sweet SpotWhy it takes Technology AND People to succeed in the Social Web

Nathaniel Hansen

Eleftherios Hatziioannou

Water, Food,

Sleep…

Physical Safety,

Economic Security

Love, Acceptance

Prestige, Status

Challenges,

Innovation, Creativity

Maslow’s Hierarchy of Needs

What does a customer, marketer and CEO

have in common?

Survival

Safety/Security

Social (Belonging)

Ego (esteem)

Self-

Actualization

What is it that people love doing?

What`s Facebook

got to do with it?

How does this impact Marketing and Communications?

What happened to my TARGET GROUP?

How can I use social media for my business?

R&DOpen

Innovation

Community

R&DOpen

Innovation

Community

Sales/

MarketingSocial

Commerce/

Group Buying

Sales/

MarketingSocial

Commerce/

Group Buying

Production(Mass

Customization

Prosumer)

Production(Mass

Customization

Prosumer)

ServiceCustomer

Service 2.0

ServiceCustomer

Service 2.0

Sales/Marke

tingSocial

Commerce/

Group Buying

Sales/Marke

tingSocial

Commerce/

Group Buying

Production(Mass

Customization

Prosumer)

Production(Mass

Customization

Prosumer)

How can we become a SOCIAL BUSINESS?

R&DOpen

Innovation

Community

R&DOpen

Innovation

Community

ServiceCustomer

Service 2.0

ServiceCustomer

Service 2.0

How can we become a SOCIAL BUSINESS?

Is it just another campaign?

How can we get there?

How can I listen and identify warm leads?

How can I use social intel to build my STRATEGY?

Which tools can we use to get things done?

Why is it important to LEARN/ADAPT?

What does it take to be a leader in the social web?

Which new roles have emerged?

R&D

PR

Marketing

Sales

HR

Legal

PM

Prospects

Customers

Key Influencers

Stakeholders

Competitors

WTF is a SOCIAL MEDIA MANAGER?

Social

Media

Manager

Lessons learned #1: Knowledge

Google Search I’m Feeling Lucky

The name of your CEO

Lesson learned #2: Simplicity.

Lesson learned #3: Not about the MONEY.

Lesson learned #4: CONNECTIONS.

“One machine

can do the work

of 50 ordinary men.

No machine can

do the work of one

extraordinary man.”

~Elbert Hubbard

Thank

you

Nathaniel Hansen

Eleftherios Hatziioannou