Post on 28-Jan-2015
description
transcript
website(design tips for improving
visitor conversion rates)
www.credos.com.au
workout
Carolyn King
Get motivated
• Fitter website = $$$• Small changes make a big difference• Set goals and track them• Improving conversion rates is quicker
and cheaper than SEO effort
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11000 visitors X 5% conversion = 50 sales
2000 visitors X 5% conversion = 100 sales
1000 visitors X 10% conversion = 100 sales
Carrot or stick?
• quick/easy• right price• better than
alternatives• useful• rewarding• etc...
2 • problems/challenges• performance• costs or effort• risks & unknowns• procrastination• competition• etc...
2Imperatives
Incentives
Stand in their shoes, not yours
• address you (the user)• focus on needs & benefits
(not facts & features)• use emotions before logic• anticipate concerns• talk their language
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3 ...you
(not us)
benefits
emotions
It's about...
Call them to action
• use active language (verbs, pronouns)• be bold (ask/command politely)• suggest urgency, instant gratification• draw attention (sparingly)• right time and place • have an action on every page
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Remove hurdles
• reduce distractions• less navigation, no dead ends• address reasons not to buy/act• provide reassurance at decision points• improve usability & accessibility
5
5simplicity...
5reassurance...
5usability...
easy to find phone number
avoid low contrast like thismobile friendly
Fitness round-upSet clear goals
Answer needs & provide incentives
Address the audience directly
Provide clear, inviting calls to action
Remove barriers to conversion
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Carolyn Kingemail info@credos.com.au | web www.credos.com.au | twitter @CredosAssoc